Marketo Certification Exam 2025
Questions and Answers
How to block field updates from untrusted sources in a list import - ANSWER✔️✔️-Admin>Field
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted
Source>Apply
What is blocking field updates important for? - ANSWER✔️✔️--preventing people's information
from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? - ANSWER✔️✔️-yes
How can incompatible field values be corrected in marketo? - ANSWER✔️✔️-with a single flow
action
What is the difference between Smartlists and My Lists? - ANSWER✔️✔️-Smartlists are available
in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Where can you view everything your prospect is doing? - ANSWER✔️✔️-Activity Log
In Smart Campaigns, the Smart List identifies which people? - ANSWER✔️✔️-people who will be
included in the campaign
Once activated, what is a trigger campaign always doing? - ANSWER✔️✔️-Listening for and
responding automatically to actions
What do scoring campaigns do? - ANSWER✔️✔️-Determine your best customers, and help you
focus your marketing to dramatically increase win rate
What do qualification rules do? - ANSWER✔️✔️-Determine how many times each person can run
through a smart campaign
What should you do before defining the score for behaviours? - ANSWER✔️✔️-Work with sales
to create your idea customer profile
What are the built in roles and levels of access in Marketo? - ANSWER✔️✔️-Admin - all parts of
the application, including the Admin access
Standard User - all parts of the application, except the Admin section
Marketing User - all parts of the application, except the Admin section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
How do you assign roles to a user? - ANSWER✔️✔️-Admin>Users & Roles> Select user> Edit
User> Seclect the roles you wish to assign> Save
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, How do you create a new role? - ANSWER✔️✔️-Admin> Users & Roles> Roles tab> click 'new
role'> enter a Role Name, a Description and the permissions that user will need> Create
What is a program channel? - ANSWER✔️✔️-A program is one specific marketing initiative. The
channel is intended to be the deliver mechanism, like Webinar or Sponsorship or Online Ad.
How do you create a program channel? - ANSWER✔️✔️-Admin>Tags> click the + sign next to
Channel to expand and see existing channels> Click New> New Channel> Name the new channel>
select the program type it will apply to (if in doubt, choose default)> enter the first two program
Status names and then click on 'Add Step'> Enter another program Status and Step number, then
click 'Add Step'
What is the max size per file for uploading into design studio? - ANSWER✔️✔️-50MB
How do you edit a view in a smartlist? - ANSWER✔️✔️-view dropdown> edit my custom view>
add or remove desired fields> save
* to delete click in and select delete
What should you use to create internal links within your emails? - ANSWER✔️✔️-anchored text
What should you use to create external links in your emails? - ANSWER✔️✔️-regular hyperlinks
What can A/B testing be used for? - ANSWER✔️✔️--Testing the date and time the email goes out
-Testing the whole emails against each other
-Testing the From Address
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
Questions and Answers
How to block field updates from untrusted sources in a list import - ANSWER✔️✔️-Admin>Field
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted
Source>Apply
What is blocking field updates important for? - ANSWER✔️✔️--preventing people's information
from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? - ANSWER✔️✔️-yes
How can incompatible field values be corrected in marketo? - ANSWER✔️✔️-with a single flow
action
What is the difference between Smartlists and My Lists? - ANSWER✔️✔️-Smartlists are available
in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,Where can you view everything your prospect is doing? - ANSWER✔️✔️-Activity Log
In Smart Campaigns, the Smart List identifies which people? - ANSWER✔️✔️-people who will be
included in the campaign
Once activated, what is a trigger campaign always doing? - ANSWER✔️✔️-Listening for and
responding automatically to actions
What do scoring campaigns do? - ANSWER✔️✔️-Determine your best customers, and help you
focus your marketing to dramatically increase win rate
What do qualification rules do? - ANSWER✔️✔️-Determine how many times each person can run
through a smart campaign
What should you do before defining the score for behaviours? - ANSWER✔️✔️-Work with sales
to create your idea customer profile
What are the built in roles and levels of access in Marketo? - ANSWER✔️✔️-Admin - all parts of
the application, including the Admin access
Standard User - all parts of the application, except the Admin section
Marketing User - all parts of the application, except the Admin section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
How do you assign roles to a user? - ANSWER✔️✔️-Admin>Users & Roles> Select user> Edit
User> Seclect the roles you wish to assign> Save
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
, How do you create a new role? - ANSWER✔️✔️-Admin> Users & Roles> Roles tab> click 'new
role'> enter a Role Name, a Description and the permissions that user will need> Create
What is a program channel? - ANSWER✔️✔️-A program is one specific marketing initiative. The
channel is intended to be the deliver mechanism, like Webinar or Sponsorship or Online Ad.
How do you create a program channel? - ANSWER✔️✔️-Admin>Tags> click the + sign next to
Channel to expand and see existing channels> Click New> New Channel> Name the new channel>
select the program type it will apply to (if in doubt, choose default)> enter the first two program
Status names and then click on 'Add Step'> Enter another program Status and Step number, then
click 'Add Step'
What is the max size per file for uploading into design studio? - ANSWER✔️✔️-50MB
How do you edit a view in a smartlist? - ANSWER✔️✔️-view dropdown> edit my custom view>
add or remove desired fields> save
* to delete click in and select delete
What should you use to create internal links within your emails? - ANSWER✔️✔️-anchored text
What should you use to create external links in your emails? - ANSWER✔️✔️-regular hyperlinks
What can A/B testing be used for? - ANSWER✔️✔️--Testing the date and time the email goes out
-Testing the whole emails against each other
-Testing the From Address
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
