Exam Questions and CORRECT Answers
3 financial statements - CORRECT ANSWER - statement of cashflows, balance sheet,
income statement
Statement of cashflows - CORRECT ANSWER - inflows and outflows of cash: operating,
investing, and financing
balance sheet - CORRECT ANSWER - a snapshot of the companies financials in terms of
Assets = Liabilities + Owners Equity
Income statement - CORRECT ANSWER - Revenues
COGS
Net Profit
Exp
Gross Profit
How do US Taxes compare to other countries - CORRECT ANSWER - they are lower
CPI - CORRECT ANSWER - (consumer price index) a measure of the overall cost of the
goods and services bought by a typical consumer (measures inflation)
inflation - CORRECT ANSWER - A general and progressive increase in prices/value of a
dollar over time
demand cure - CORRECT ANSWER - downward sloping
supply curve - CORRECT ANSWER - upwards sloping
, Finance - CORRECT ANSWER - the marketplace to buy and sell risk
Asset Classes based on decreasing liability - CORRECT ANSWER - Cash
Bonds: Debt instruments
Public Securities: Stock
Alternative Assets
Job enrichment and enlargement - CORRECT ANSWER - Maslow AND Herzberg
Marketing - CORRECT ANSWER - Happens BEFORE advertising (aka first) - creating,
communicating, and delivering value
Supply Chain - CORRECT ANSWER - Inhale raw materials, exhale finished goods
suppliers, manufacturers, distributers/wholesalers, retailers, consumers
flow of information and money
Ways to raise more money - CORRECT ANSWER - liabilities, equity, reinvest previous
profit (retained earnings)
STP - CORRECT ANSWER - Segmenting - break up market by Geo, Age, Finances, etc
Targeting - pick the segment (slice) you want
Positioning - 4 Ps and situate yourself to be desirable
4 Ps - CORRECT ANSWER - Price - how much
Product - what