VIEWING CONDITIONS CONDENSED FACT SHEET
Technological viewing experiences include mobile phone/ tablet, computer screen, TV,
IMAX, streaming sites
Social viewing experiences include individual, with friends or family, mass audience
Social context is events that people are a part of.
Cultural context is cultural/religious beliefs or events that people create.
Political context is any political events going on at the time
Historical context is any historical events going on
Institutional context is within cinema
Force Awakens context includes WW2, 2015 UK election, Diamond Jubilee, Disney’s 1st
Star Wars film.
Skyfall context includes the London Olympics, Ian Fleming writing the Bond books.
Strategies to engage the viewer include exciting trailers, good music, famous actors,
predictable use of genre conventions, good narrative and plot, micro detail - spectacle
and scale, representations of groups, discussions of contentious issues
Technological viewing experiences include mobile phone/ tablet, computer screen, TV,
IMAX, streaming sites
Social viewing experiences include individual, with friends or family, mass audience
Social context is events that people are a part of.
Cultural context is cultural/religious beliefs or events that people create.
Political context is any political events going on at the time
Historical context is any historical events going on
Institutional context is within cinema
Force Awakens context includes WW2, 2015 UK election, Diamond Jubilee, Disney’s 1st
Star Wars film.
Skyfall context includes the London Olympics, Ian Fleming writing the Bond books.
Strategies to engage the viewer include exciting trailers, good music, famous actors,
predictable use of genre conventions, good narrative and plot, micro detail - spectacle
and scale, representations of groups, discussions of contentious issues
