Exam Questions and CORRECT Answers
Which of the following strategies can be profitable for an organization when customers are loyal
and willing to pay high prices?
A) Differentiation
B) Globalization
C) Focus
D) Overall cost leadership - CORRECT ANSWER - A) Differentiation
All of the following are Porter's competitive forces except _____.
A) bargaining power of buyers
B) differentiation
C) potential new entrants
D) bargaining power of suppliers - CORRECT ANSWER - B) differentiation
The planning process starts with _____.
A) tactical planning
B) operational planning
C) a formal mission that defines the organization's purpose
D) strategic planning - CORRECT ANSWER - C) a formal mission that defines the
organization's purpose
Jachen, a finance manager at LRV Industries, is asked by her boss to develop a plan in the event
that company sales drop by 20% or more. This type of planning is known as _____.
A) consumer protection
B) contingency planning
C) environmental planning
D) financial planning - CORRECT ANSWER - B) contingency planning
, According to the BCG matrix, which of the following exists in a mature, slow-growth industry,
but is a dominant business in the industry, with a large market share?
A) Star
B) Bright prospect
C) Dog
D) Cash cow - CORRECT ANSWER - D) Cash cow
Which of the following strategies refers to moving into a new business that is related to the
company's existing business activities?
A) Unrelated diversification
B) Strategic partnership
C) Vertical integration
D) Related diversification - CORRECT ANSWER - D) Related diversification
Which of the following is a method of management whereby managers and employees define
goals for every department, project, and person and use them to monitor subsequent
performance?
A) Goal setting
B) Vision development
C) Management by objectives
D) Mission development - CORRECT ANSWER - C) Management by objectives
What type of organizational unit has a unique business mission, product line, competitors, and
markets relative to other units in the same corporation?
A) Strategic business unit
B) Operational unit
C) Functional unit
D) Business Consulting Group unit
E) Product unit - CORRECT ANSWER - A) Strategic business unit