Test Bank for Consumer Behaviour Buying, Having, and Being, Eighth Canadian Edition,All Chapters Fully Covered,Complete Guide A+||NEWEST VERSION||.

,Consumer Behaviour: Buying, Having, and Being, Cdn. 8e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour

1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
Answer: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
Answer: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
Answer: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.




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,4) The $ftexpanded $ftview $ftof $ftthe $ftexchange $ftthat $ftincludes $ftthe $ftissues $ftthat $ftinfluence $ftthe
$ftconsumer $ftbefore, $ftduring, $ftand $ftafter $fta $ftpurchase $ftis $ftcalled:

A) the $ftvalue.
B) the $ftstrategic $ftfocus.
C) the $ftpre-sell $ftstrategy.
D) the $ftconsumption
$ftprocess. $ftAnswer: $ f t D

Type: $ftMC Page $ftRef:
$ft3 $ftSkill: $ f t Concept

Objective: $ f t L1-01 $ftConsumer $ftbehaviour $ftis $fta $ftprocess.

5) Gail $ftdecides $ftto $fttake $fta $ftbreak $ftfrom $ftstudying $ftand $ftgoes $ftonline $ftto $ftcheck $ftthings $ftout.
$ftShe $ftconnects $ftwith $ftone $ftof $ftthe $ftproduct $ftdiscussion $ftgroups $ftthat $ftshe $ftparticipates $ftin.

$ftThis $ftis $ftan $ftexample $ftof $fta:

A) lifestyle $ftdiscussion.
B) brand $ftcompetition.
C) consumption $ftcommunity.
D) marketplace
$ftcompetition. $ftAnswer: $ f t C

Type: $ftMC Page $ftRef:
$ft2 $ftSkill: $ f t Application

Objective: $ f t L1-01 $ftConsumer $ftbehaviour $ftis $fta $ftprocess.

6) If $fta $ftproduct $ftsucceeds $ftin $ftsatisfying $ftneeds $ftand $ftis $ftpurchased $ftover $ftand $ftover $ftagain, $ftit
$ftmost $ftlikely $fthas $ftattained:

A) product $ftseparation.
B) brand $ftloyalty.
C) lifestyle $ftvariation.
D) purchase
$ftconception.

Answer: $ f t B
Type: $ftMC Page $ftRef:
$ft2 $ftSkill: $ f t Concept

Objective: $ f t L1-01 $ftConsumer $ftbehaviour $ftis $fta $ftprocess.

7) Consumer $ftbehaviour $ftas $fta $ftdiscipline $ftdeals $ftmainly $ftwith $ftwhat $fthappens $ftat $ftthe $ftpoint $ftof
$ftpurchase. $ftAnswer: $ f t FALSE

Type: $ftTF Page $ftRef:
$ft3 $ftSkill: $ f t Concept

Objective: $ f t L1-01 $ftConsumer $ftbehaviour $ftis $fta $ftprocess.

8) The $ftexpanded $ftview $ftof $ftconsumer $ftbehaviour $ftrecognizes $ftthat $ftthe $ftconsumption $ftprocess
$ftincludes $ftissues $ftthat $ftinfluence $ftconsumers $ftbefore, $ftduring, $ftand $ftafter $fta $ftpurchase $ftis

$ftmade.

Answer: $ f t TRUE
Type: $ftTF Page $ftRef:
$ft3 $ftSkill: $ f t Concept



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, Objective: $ f t L1-01 $ftConsumer $ftbehaviour $ftis $fta $ftprocess.




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