Marketo Certification Exam UPDATED
ACTUAL Exam Questions and CORRECT
Answers
How to block field updates from untrusted sources in a list import - CORRECT
ANSWER - Admin>Field Management>Search 'last'>Field Actions>Block Field
Updates>Check List Import Untrusted Source>Apply
What is blocking field updates important for? - CORRECT ANSWER - -preventing
people's information from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? - CORRECT ANSWER - yes
How can incompatible field values be corrected in marketo? - CORRECT ANSWER -
with a single flow action
What is the difference between Smartlists and My Lists? - CORRECT ANSWER -
Smartlists are available in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
Where can you view everything your prospect is doing? - CORRECT ANSWER - Activity
Log
In Smart Campaigns, the Smart List identifies which people? - CORRECT ANSWER -
people who will be included in the campaign
, Once activated, what is a trigger campaign always doing? - CORRECT ANSWER -
Listening for and responding automatically to actions
What do scoring campaigns do? - CORRECT ANSWER - Determine your best customers,
and help you focus your marketing to dramatically increase win rate
What do qualification rules do? - CORRECT ANSWER - Determine how many times
each person can run through a smart campaign
What should you do before defining the score for behaviours? - CORRECT ANSWER -
Work with sales to create your idea customer profile
What are the built in roles and levels of access in Marketo? - CORRECT ANSWER -
Admin - all parts of the application, including the Admin access
Standard User - all parts of the application, except the Admin section
Marketing User - all parts of the application, except the Admin section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
How do you assign roles to a user? - CORRECT ANSWER - Admin>Users & Roles>
Select user> Edit User> Seclect the roles you wish to assign> Save
How do you create a new role? - CORRECT ANSWER - Admin> Users & Roles> Roles
tab> click 'new role'> enter a Role Name, a Description and the permissions that user will need>
Create
What is a program channel? - CORRECT ANSWER - A program is one specific
marketing initiative. The channel is intended to be the deliver mechanism, like Webinar or
Sponsorship or Online Ad.
ACTUAL Exam Questions and CORRECT
Answers
How to block field updates from untrusted sources in a list import - CORRECT
ANSWER - Admin>Field Management>Search 'last'>Field Actions>Block Field
Updates>Check List Import Untrusted Source>Apply
What is blocking field updates important for? - CORRECT ANSWER - -preventing
people's information from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? - CORRECT ANSWER - yes
How can incompatible field values be corrected in marketo? - CORRECT ANSWER -
with a single flow action
What is the difference between Smartlists and My Lists? - CORRECT ANSWER -
Smartlists are available in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
Where can you view everything your prospect is doing? - CORRECT ANSWER - Activity
Log
In Smart Campaigns, the Smart List identifies which people? - CORRECT ANSWER -
people who will be included in the campaign
, Once activated, what is a trigger campaign always doing? - CORRECT ANSWER -
Listening for and responding automatically to actions
What do scoring campaigns do? - CORRECT ANSWER - Determine your best customers,
and help you focus your marketing to dramatically increase win rate
What do qualification rules do? - CORRECT ANSWER - Determine how many times
each person can run through a smart campaign
What should you do before defining the score for behaviours? - CORRECT ANSWER -
Work with sales to create your idea customer profile
What are the built in roles and levels of access in Marketo? - CORRECT ANSWER -
Admin - all parts of the application, including the Admin access
Standard User - all parts of the application, except the Admin section
Marketing User - all parts of the application, except the Admin section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
How do you assign roles to a user? - CORRECT ANSWER - Admin>Users & Roles>
Select user> Edit User> Seclect the roles you wish to assign> Save
How do you create a new role? - CORRECT ANSWER - Admin> Users & Roles> Roles
tab> click 'new role'> enter a Role Name, a Description and the permissions that user will need>
Create
What is a program channel? - CORRECT ANSWER - A program is one specific
marketing initiative. The channel is intended to be the deliver mechanism, like Webinar or
Sponsorship or Online Ad.
