Marketo AD0-E558 UPDATED Exam
Questions and CORRECT Answers
Trying to run a campaign to change all state data values to empty. Which input in the flow would
work?
A. [[NULL]]
B. NULL
C. leave blank - CORRECT ANSWER -B
Sara is making Segmentations, what should she remember as true? Choose Two.
A. Segmentations and Smart Lists are the same.
B. Can create up to 150 segments using standard fields
C. A person will qualify for the first matching segment in the order defined.
D. You can sort by Segments for Person Record and Email Send in reporting - CORRECT
ANSWER - C, D
Which two CRMs natively sync to Marketo?
A. Salesforce
B. Dynamics
C. Something random - CORRECT ANSWER - A, B
Bill tries to archive or unapprove an email but receives this warning that it's being utilized in
active programs. Where can he see what is using the email?
A. Used by tab in the Email
B. Used by tab in the Program
C. Something else about Setup - CORRECT ANSWER -A
What is best practice when creating custom fields? Choose Two
A. Create custom field in Marketo
,B. Create custom field in CRM
C. Update field mapping in Marketo
D. Enable Sync User to have access to the new custom field - CORRECT ANSWER - B,
D
John is a record in the Database that was created by a list import on 3/1/2020. He has no
Acquisition Program assigned. Now he's being added to the Tradeshow program, what can the
Marketo user expect to happen to his record?
A. Nothing will happen, the Acquisition Program and Acquisition Date will remain empty.
B. The Acquisition Program will change to Tradeshow and the date will remain the date of the
list import.
C. The Acquisition Program will change to Tradeshow and the date will remain 3/1/2020. -
CORRECT ANSWER -A
Bob acquires an existing Marketo instance. He doesn't trust the setup or want to make
assumptions about lead management. What system managed fields can he look at?
A. Original Source Type
B. Registration Source Type
C. Lead Status
D. Address - CORRECT ANSWER - A, B
Maggie wants to update a Form's Custom CSS, how can she navigate to find it? (literally they
were this short, I know that you also have to go to the coggle)
A. Form Settings > Form Theme
B. Form Settings > Settings
C. Settings - CORRECT ANSWER -A
Zirous hosts an event with a period cost of $25,000. Then unforeseen expenses occur and Chris
updates the period cost to reflect the $35,000. But CEO wants the RCE report asap to know what
happened. When should Chris run the report?
A. Immediately, get him that information
, B. Do it manually to accurately report the revenue
C. Wait 24 hours for the RCE to accurately reflect the update - CORRECT ANSWER -C
Somebody's running reports related to revenue, and this one isn't showing up anywhere. (There's
a screenshot) Why would it not be showing up?
A. The period cost is set to 0.
B. The program is set to operational
C. Something else about dynamic - CORRECT ANSWER -A
Assets get archived, choose two true things
A. You can't select archived assets in reporting stuff
B. Archived assets cannot be used in programs, campaigns, emails
C. Archived assets are auto - deactivated
D. Archived page assets cannot be used in landing page group testing - CORRECT
ANSWER - B, D
Looking for Email Delivered to a girl two months ago. What's the most efficient way to find it in
the Activity Log?
A. Create custom filter with email delivered and date activity
B. Scroll through all the stuff
C. Filter by activity date
NOTE: Could filter by Asset Type (not delivered)
FIX THIS BY TESTING, because we previously tested with Audit Trail found out it's actually
Activity Log, now could be A? - CORRECT ANSWER -C
Someone else edited your email template. What would be asked for to better find it in the Audit
Trail?
A. Credential username and password
B. Last known use in program of campaign
Questions and CORRECT Answers
Trying to run a campaign to change all state data values to empty. Which input in the flow would
work?
A. [[NULL]]
B. NULL
C. leave blank - CORRECT ANSWER -B
Sara is making Segmentations, what should she remember as true? Choose Two.
A. Segmentations and Smart Lists are the same.
B. Can create up to 150 segments using standard fields
C. A person will qualify for the first matching segment in the order defined.
D. You can sort by Segments for Person Record and Email Send in reporting - CORRECT
ANSWER - C, D
Which two CRMs natively sync to Marketo?
A. Salesforce
B. Dynamics
C. Something random - CORRECT ANSWER - A, B
Bill tries to archive or unapprove an email but receives this warning that it's being utilized in
active programs. Where can he see what is using the email?
A. Used by tab in the Email
B. Used by tab in the Program
C. Something else about Setup - CORRECT ANSWER -A
What is best practice when creating custom fields? Choose Two
A. Create custom field in Marketo
,B. Create custom field in CRM
C. Update field mapping in Marketo
D. Enable Sync User to have access to the new custom field - CORRECT ANSWER - B,
D
John is a record in the Database that was created by a list import on 3/1/2020. He has no
Acquisition Program assigned. Now he's being added to the Tradeshow program, what can the
Marketo user expect to happen to his record?
A. Nothing will happen, the Acquisition Program and Acquisition Date will remain empty.
B. The Acquisition Program will change to Tradeshow and the date will remain the date of the
list import.
C. The Acquisition Program will change to Tradeshow and the date will remain 3/1/2020. -
CORRECT ANSWER -A
Bob acquires an existing Marketo instance. He doesn't trust the setup or want to make
assumptions about lead management. What system managed fields can he look at?
A. Original Source Type
B. Registration Source Type
C. Lead Status
D. Address - CORRECT ANSWER - A, B
Maggie wants to update a Form's Custom CSS, how can she navigate to find it? (literally they
were this short, I know that you also have to go to the coggle)
A. Form Settings > Form Theme
B. Form Settings > Settings
C. Settings - CORRECT ANSWER -A
Zirous hosts an event with a period cost of $25,000. Then unforeseen expenses occur and Chris
updates the period cost to reflect the $35,000. But CEO wants the RCE report asap to know what
happened. When should Chris run the report?
A. Immediately, get him that information
, B. Do it manually to accurately report the revenue
C. Wait 24 hours for the RCE to accurately reflect the update - CORRECT ANSWER -C
Somebody's running reports related to revenue, and this one isn't showing up anywhere. (There's
a screenshot) Why would it not be showing up?
A. The period cost is set to 0.
B. The program is set to operational
C. Something else about dynamic - CORRECT ANSWER -A
Assets get archived, choose two true things
A. You can't select archived assets in reporting stuff
B. Archived assets cannot be used in programs, campaigns, emails
C. Archived assets are auto - deactivated
D. Archived page assets cannot be used in landing page group testing - CORRECT
ANSWER - B, D
Looking for Email Delivered to a girl two months ago. What's the most efficient way to find it in
the Activity Log?
A. Create custom filter with email delivered and date activity
B. Scroll through all the stuff
C. Filter by activity date
NOTE: Could filter by Asset Type (not delivered)
FIX THIS BY TESTING, because we previously tested with Audit Trail found out it's actually
Activity Log, now could be A? - CORRECT ANSWER -C
Someone else edited your email template. What would be asked for to better find it in the Audit
Trail?
A. Credential username and password
B. Last known use in program of campaign
