Marketo Certification Associate (MCA) exam
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - CORRECT ANSWER - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - CORRECT ANSWER - C. To give
away more information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - CORRECT ANSWER - D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - CORRECT ANSWER - C. An unsubscribe link
,This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks
divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
, B. Subject line
C. Head line
D. Body text - CORRECT ANSWER - B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token - CORRECT ANSWER - D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database. - CORRECT
ANSWER - C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields - CORRECT ANSWER - B. All custom fields in the
database
View email metrics for your email send, including opens, clicks, and unsubscribes.
A. Program Performance Report
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - CORRECT ANSWER - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - CORRECT ANSWER - C. To give
away more information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - CORRECT ANSWER - D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - CORRECT ANSWER - C. An unsubscribe link
,This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks
divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
, B. Subject line
C. Head line
D. Body text - CORRECT ANSWER - B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token - CORRECT ANSWER - D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database. - CORRECT
ANSWER - C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields - CORRECT ANSWER - B. All custom fields in the
database
View email metrics for your email send, including opens, clicks, and unsubscribes.
A. Program Performance Report
