UPDATED ACTUAL Exam Questions and
CORRECT Answers
What term is used to describe the status achieved when a person meets their goal in Marketo
Engage? - CORRECT ANSWER - success
What is the term used in Marketo to describe the area that contains marketing assets? -
CORRECT ANSWER - workspace
What are the two types of landing pages mentioned in the context of Marketo? - CORRECT
ANSWER - Free-form and Guided
What are the four types of programs available in Adobe Marketo Engage? - CORRECT
ANSWER - event, engagement, email, default
Describe the purpose of using tokens in Adobe Marketo Engage landing pages. - CORRECT
ANSWER - Tokens are used to personalize content on landing pages by dynamically
inserting user-specific information.
What is the primary purpose of cookie in web browsing? - CORRECT ANSWER - To
help personalize the experience
What is the term used to describe a specific action taken within a smart campaign in Marketo? -
CORRECT ANSWER - flow step
What is the range of the Content Engagement Level score in Marketo? - CORRECT
ANSWER - 0 to 100