Marketo Certified Associate (MCA)
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing automation platforms do NOT have which functionality? - CORRECT
ANSWER - Host your organization's website
Marketing automation platforms do NOT have which functionality? - CORRECT
ANSWER - Host your organization's website
Marketing automation platforms DO have which functionality? - CORRECT ANSWER -
Score leads, Host landing pages, Segment your database
Marketing automation platforms DO have which functionality? - CORRECT ANSWER -
Score leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To give away more information
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To give away more information
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To learn which visitors are most likely to make a purchase, To collect data
about your prospects, To generate better quality leads for the sales team
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To learn which visitors are most likely to make a purchase, To collect data
about your prospects, To generate better quality leads for the sales team
,Which feature must a non-operational email have? - CORRECT ANSWER - An
unsubscribe link
Which feature must a non-operational email have? - CORRECT ANSWER - An
unsubscribe link
What is considered an 'Open' - CORRECT ANSWER - When images are downloaded in
an email and a Marketo tracking pixel loads
What is considered an 'Open' - CORRECT ANSWER - When images are downloaded in
an email and a Marketo tracking pixel loads
What is a Click to open %? - CORRECT ANSWER - It measures the relevancy and
context of an email by taking the number of unique clicks divided by the number of unique
opens
What is a Click to open %? - CORRECT ANSWER - It measures the relevancy and
context of an email by taking the number of unique clicks divided by the number of unique
opens
What is a Click? - CORRECT ANSWER - When a person interacts with links in your
email
What is a Click? - CORRECT ANSWER - When a person interacts with links in your
email
What does an Engagement Score show? - CORRECT ANSWER - The effectiveness of the
content in your program based on a proprietary algorithm
What does an Engagement Score show? - CORRECT ANSWER - The effectiveness of the
content in your program based on a proprietary algorithm
,Which element is NOT found on a landing page? - CORRECT ANSWER - Subject line
Which element is NOT found on a landing page? - CORRECT ANSWER - Subject line
Which elements are typically found on a landing page? - CORRECT ANSWER - Hero
image, Body text, Headline
Which elements are typically found on a landing page? - CORRECT ANSWER - Hero
image, Body text, Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of
token should the marketer use? - CORRECT ANSWER - Lead (person) token
A marketer would like the recipient's first name to appear on a landing page. Which type of
token should the marketer use? - CORRECT ANSWER - Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms? - CORRECT ANSWER - The data will all be entered the same way, making for a
cleaner database
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms? - CORRECT ANSWER - The data will all be entered the same way, making for a
cleaner database
Which types of fields can be added to a form? - CORRECT ANSWER - All custom fields
in the database
Which types of fields can be added to a form? - CORRECT ANSWER - All custom fields
in the database
, What does an Email Program Dashboard show? - CORRECT ANSWER - Email metrics
for your email send
What does an Email Program Dashboard show? - CORRECT ANSWER - Email metrics
for your email send
What does a Program Performance Report show? - CORRECT ANSWER - Basic program
metrics like members and success
What does a Program Performance Report show? - CORRECT ANSWER - Basic program
metrics like members and success
What does an Email Link Performance Report show? - CORRECT ANSWER - The
statistics on the individual links in your emails
What does an Email Link Performance Report show? - CORRECT ANSWER - The
statistics on the individual links in your emails
What does an Email Performance Report show? - CORRECT ANSWER - Interactions
with your emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does an Email Performance Report show? - CORRECT ANSWER - Interactions
with your emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - CORRECT ANSWER - The
number of people who completed forms in your landing pages, and how many of them were new
people
What does a Landing Page Performance Report show? - CORRECT ANSWER - The
number of people who completed forms in your landing pages, and how many of them were new
people
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing automation platforms do NOT have which functionality? - CORRECT
ANSWER - Host your organization's website
Marketing automation platforms do NOT have which functionality? - CORRECT
ANSWER - Host your organization's website
Marketing automation platforms DO have which functionality? - CORRECT ANSWER -
Score leads, Host landing pages, Segment your database
Marketing automation platforms DO have which functionality? - CORRECT ANSWER -
Score leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To give away more information
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To give away more information
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To learn which visitors are most likely to make a purchase, To collect data
about your prospects, To generate better quality leads for the sales team
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT
ANSWER - To learn which visitors are most likely to make a purchase, To collect data
about your prospects, To generate better quality leads for the sales team
,Which feature must a non-operational email have? - CORRECT ANSWER - An
unsubscribe link
Which feature must a non-operational email have? - CORRECT ANSWER - An
unsubscribe link
What is considered an 'Open' - CORRECT ANSWER - When images are downloaded in
an email and a Marketo tracking pixel loads
What is considered an 'Open' - CORRECT ANSWER - When images are downloaded in
an email and a Marketo tracking pixel loads
What is a Click to open %? - CORRECT ANSWER - It measures the relevancy and
context of an email by taking the number of unique clicks divided by the number of unique
opens
What is a Click to open %? - CORRECT ANSWER - It measures the relevancy and
context of an email by taking the number of unique clicks divided by the number of unique
opens
What is a Click? - CORRECT ANSWER - When a person interacts with links in your
What is a Click? - CORRECT ANSWER - When a person interacts with links in your
What does an Engagement Score show? - CORRECT ANSWER - The effectiveness of the
content in your program based on a proprietary algorithm
What does an Engagement Score show? - CORRECT ANSWER - The effectiveness of the
content in your program based on a proprietary algorithm
,Which element is NOT found on a landing page? - CORRECT ANSWER - Subject line
Which element is NOT found on a landing page? - CORRECT ANSWER - Subject line
Which elements are typically found on a landing page? - CORRECT ANSWER - Hero
image, Body text, Headline
Which elements are typically found on a landing page? - CORRECT ANSWER - Hero
image, Body text, Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of
token should the marketer use? - CORRECT ANSWER - Lead (person) token
A marketer would like the recipient's first name to appear on a landing page. Which type of
token should the marketer use? - CORRECT ANSWER - Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms? - CORRECT ANSWER - The data will all be entered the same way, making for a
cleaner database
Which is the main advantage of using a select (picklist) field instead of a text field in your
forms? - CORRECT ANSWER - The data will all be entered the same way, making for a
cleaner database
Which types of fields can be added to a form? - CORRECT ANSWER - All custom fields
in the database
Which types of fields can be added to a form? - CORRECT ANSWER - All custom fields
in the database
, What does an Email Program Dashboard show? - CORRECT ANSWER - Email metrics
for your email send
What does an Email Program Dashboard show? - CORRECT ANSWER - Email metrics
for your email send
What does a Program Performance Report show? - CORRECT ANSWER - Basic program
metrics like members and success
What does a Program Performance Report show? - CORRECT ANSWER - Basic program
metrics like members and success
What does an Email Link Performance Report show? - CORRECT ANSWER - The
statistics on the individual links in your emails
What does an Email Link Performance Report show? - CORRECT ANSWER - The
statistics on the individual links in your emails
What does an Email Performance Report show? - CORRECT ANSWER - Interactions
with your emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does an Email Performance Report show? - CORRECT ANSWER - Interactions
with your emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - CORRECT ANSWER - The
number of people who completed forms in your landing pages, and how many of them were new
people
What does a Landing Page Performance Report show? - CORRECT ANSWER - The
number of people who completed forms in your landing pages, and how many of them were new
people
