Marketo Certification UPDATED ACTUAL
Exam Questions and CORRECT Answers
Marketing Automation - CORRECT ANSWER - Software that streamlines, automates and
measures tasks and workflow so that organizations can increase operational efficiency and grow
revenue faster.
Engagement Hub/Database - CORRECT ANSWER - To help capture everything we learn
about customers across all channels and touch points.
Automation Engine - CORRECT ANSWER - Let's you trigger campaigns across all
channels to use the information gathered to communicate with customers in the moment they are
engaged with us.
Analytics Engine - CORRECT ANSWER - Leverages data in the engagement hub to
measure impact of the campaigns and provides metrics about the customer journey.
Marketo's Nurture Programs - CORRECT ANSWER - Adjust as people interact with them
to guide leads through their buyer journey.
What are some ways Marketing Automation Software can be used? - CORRECT
ANSWER - Nurturing relationships with prospects, building alignment with sales and ROI
on marketing initiatives.
Lead Nurturing - CORRECT ANSWER - The process of collecting, qualifying and
interacting with people throughout the buying process.
Engagement Hub - CORRECT ANSWER - Allows the marketer to capture what they
learn about customers from ad clicks, file downloads, email opens, clicks and webpage visits.
Exam Questions and CORRECT Answers
Marketing Automation - CORRECT ANSWER - Software that streamlines, automates and
measures tasks and workflow so that organizations can increase operational efficiency and grow
revenue faster.
Engagement Hub/Database - CORRECT ANSWER - To help capture everything we learn
about customers across all channels and touch points.
Automation Engine - CORRECT ANSWER - Let's you trigger campaigns across all
channels to use the information gathered to communicate with customers in the moment they are
engaged with us.
Analytics Engine - CORRECT ANSWER - Leverages data in the engagement hub to
measure impact of the campaigns and provides metrics about the customer journey.
Marketo's Nurture Programs - CORRECT ANSWER - Adjust as people interact with them
to guide leads through their buyer journey.
What are some ways Marketing Automation Software can be used? - CORRECT
ANSWER - Nurturing relationships with prospects, building alignment with sales and ROI
on marketing initiatives.
Lead Nurturing - CORRECT ANSWER - The process of collecting, qualifying and
interacting with people throughout the buying process.
Engagement Hub - CORRECT ANSWER - Allows the marketer to capture what they
learn about customers from ad clicks, file downloads, email opens, clicks and webpage visits.
