Marketo Certified Expert UPDATED Exam
Questions and CORRECT Answers
If you want to employ both an overall score and a behavior score in a smart campaign, what
action should you take - CORRECT ANSWER - Create separate flow actions
Which of the following is not true about changing the value of a tag - CORRECT
ANSWER - Tag values can only be changed when not in use
A smart campaign consists of which of the following elements - CORRECT ANSWER -
Smart List, Flow, Schedule
Tracking known user activity across multiple domains - CORRECT ANSWER - is
possible if the user fills out a form or clicks a link in an email that directs to each domain
one way to de-duplicate your database is to - CORRECT ANSWER - use the merge leads
functionality
The "Remove from flow" action is used to - CORRECT ANSWER - stop a lead from
progressing in a smart campaign
What type of data will you find in a leads activity log - CORRECT ANSWER - the
activity type, and the campaign responsible for the activity
Which of the following items define how many times a lead runs through the flow steps in a
smart campaign - CORRECT ANSWER - Qualification Rules
Where in Marketo do you define segments that can be used in emails - CORRECT
ANSWER - Lead Database
,Which types of activities are NOT visible In the leads activity log - CORRECT
ANSWER - Smart list qualification
How do you add an additional tag value to an existing tag type - CORRECT ANSWER -
Go to admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are generated - CORRECT
ANSWER - Uploading a lead without an email address
Which grouping only indicates actual roles that users may be assigned - CORRECT
ANSWER - Analytics user, Marketing user, Standard user, and API role
Which of the following best practices will improve your email deliverability - CORRECT
ANSWER - SPF and DKIM
Which of the following channel types would you use if creating a new program for lead nurture -
CORRECT ANSWER - Engagement
When sending an HTML email it is best practice to do which of the following - CORRECT
ANSWER - Create a text version
If a marketer wants to understand the growth of their database, which report should he/she
review - CORRECT ANSWER - Leads by performance
To help ensure that a landing page is optimized for SEO, A marketer has created a keyword list.
Which landing page action should the marketer select to enter in this information - CORRECT
ANSWER - Page Meta Tags
A marketer would like to know which emails have opted out of emails. Which system smart list
would give them the information - CORRECT ANSWER - Unsubscribed leads
, Which statement is true regarding an anchor entry? - CORRECT ANSWER - It is used as
a reference when rescheduling all entries in a program
Progressive profiling - CORRECT ANSWER - is used to capture additional new
information for a lead
Which of the following reports will show you conversion percentages based off a form fillout? -
CORRECT ANSWER - Landing Page Performance Report
Which element CANNOT be dragged into a landing page? - CORRECT ANSWER -
Section
What information is NOT displayed on the Email Send Program dashboard - CORRECT
ANSWER - Soft Bounces
When merging records, which of the following is true - CORRECT ANSWER - The lead
selected by the user will remain
In order for an email to be used in a smart campaign - CORRECT ANSWER - It must be
approved
In which section of Admin will you find the ability to create a custom tab on the lead record -
CORRECT ANSWER - Field Management
Your CRM administrator has asked for a list of all the field names in Marketo. How do you
provide this information? - CORRECT ANSWER - Export it from the field management
section inside the Admin area
To include information about an archived email in a report, you must do which of the following -
CORRECT ANSWER - Include it as a filter under the setup section of the report, using the
email performance report
Questions and CORRECT Answers
If you want to employ both an overall score and a behavior score in a smart campaign, what
action should you take - CORRECT ANSWER - Create separate flow actions
Which of the following is not true about changing the value of a tag - CORRECT
ANSWER - Tag values can only be changed when not in use
A smart campaign consists of which of the following elements - CORRECT ANSWER -
Smart List, Flow, Schedule
Tracking known user activity across multiple domains - CORRECT ANSWER - is
possible if the user fills out a form or clicks a link in an email that directs to each domain
one way to de-duplicate your database is to - CORRECT ANSWER - use the merge leads
functionality
The "Remove from flow" action is used to - CORRECT ANSWER - stop a lead from
progressing in a smart campaign
What type of data will you find in a leads activity log - CORRECT ANSWER - the
activity type, and the campaign responsible for the activity
Which of the following items define how many times a lead runs through the flow steps in a
smart campaign - CORRECT ANSWER - Qualification Rules
Where in Marketo do you define segments that can be used in emails - CORRECT
ANSWER - Lead Database
,Which types of activities are NOT visible In the leads activity log - CORRECT
ANSWER - Smart list qualification
How do you add an additional tag value to an existing tag type - CORRECT ANSWER -
Go to admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are generated - CORRECT
ANSWER - Uploading a lead without an email address
Which grouping only indicates actual roles that users may be assigned - CORRECT
ANSWER - Analytics user, Marketing user, Standard user, and API role
Which of the following best practices will improve your email deliverability - CORRECT
ANSWER - SPF and DKIM
Which of the following channel types would you use if creating a new program for lead nurture -
CORRECT ANSWER - Engagement
When sending an HTML email it is best practice to do which of the following - CORRECT
ANSWER - Create a text version
If a marketer wants to understand the growth of their database, which report should he/she
review - CORRECT ANSWER - Leads by performance
To help ensure that a landing page is optimized for SEO, A marketer has created a keyword list.
Which landing page action should the marketer select to enter in this information - CORRECT
ANSWER - Page Meta Tags
A marketer would like to know which emails have opted out of emails. Which system smart list
would give them the information - CORRECT ANSWER - Unsubscribed leads
, Which statement is true regarding an anchor entry? - CORRECT ANSWER - It is used as
a reference when rescheduling all entries in a program
Progressive profiling - CORRECT ANSWER - is used to capture additional new
information for a lead
Which of the following reports will show you conversion percentages based off a form fillout? -
CORRECT ANSWER - Landing Page Performance Report
Which element CANNOT be dragged into a landing page? - CORRECT ANSWER -
Section
What information is NOT displayed on the Email Send Program dashboard - CORRECT
ANSWER - Soft Bounces
When merging records, which of the following is true - CORRECT ANSWER - The lead
selected by the user will remain
In order for an email to be used in a smart campaign - CORRECT ANSWER - It must be
approved
In which section of Admin will you find the ability to create a custom tab on the lead record -
CORRECT ANSWER - Field Management
Your CRM administrator has asked for a list of all the field names in Marketo. How do you
provide this information? - CORRECT ANSWER - Export it from the field management
section inside the Admin area
To include information about an archived email in a report, you must do which of the following -
CORRECT ANSWER - Include it as a filter under the setup section of the report, using the
email performance report
