Marketo Certification Associate (MCA) exam
UPDATED Exam Questions and CORRECT
Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - CORRECT ANSWER - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - CORRECT ANSWER - C. To give
away more information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - CORRECT ANSWER - D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - CORRECT ANSWER - C. An unsubscribe link
, This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks
divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
UPDATED Exam Questions and CORRECT
Answers
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database - CORRECT ANSWER - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team - CORRECT ANSWER - C. To give
away more information
If your goal is to generate new prospects in your database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising - CORRECT ANSWER - D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image - CORRECT ANSWER - C. An unsubscribe link
, This registers when images are downloaded in an email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - A. Opens
This measures the relevancy and context of an email by taking the number of unique clicks
divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - C. Clicks
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score - CORRECT ANSWER - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
