Marketo Engage Professional UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Report Description - CORRECT ANSWER - A brief overview of the purpose and content
of a report.
People Performance Report - CORRECT ANSWER - A report that groups people by any
attribute and includes opportunity information. It allows for drilling down and exploration.
Email Link Performance - CORRECT ANSWER - A report that provides performance
statistics on the individual links in your emails.
Email Performance Review - CORRECT ANSWER - A report that reviews interactions
with your emails, including information on delivery, bounce, open, click, and unsubscribe rates.
Sales Insight Email Performance - CORRECT ANSWER - A report that reviews
interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft
Dynamics, and the Outlook and Gmail plug-in.
People by Status Report - CORRECT ANSWER - An automatic reporting based on the
Person Status field, providing information on people grouped by their status.
People by Revenue Stage Report - CORRECT ANSWER - A basic reporting for your
Revenue Model, providing information on people grouped by their revenue stage. For deeper
reporting, refer to Revenue Cycle Analytics.
Landing Page Performance - CORRECT ANSWER - A report that provides information
on the performance of your landing pages. It is not a replacement for Google Analytics but still
offers valuable insights.
, Program Performance - CORRECT ANSWER - A report that provides basic program
metrics such as the number of members and success rates. For deeper reporting, refer to Revenue
Cycle Analytics.
Company Web Activity Report - CORRECT ANSWER - A report that provides
information on web activity to your landing pages and public website, grouped by company.
Web Page Activity Report - CORRECT ANSWER - A report that provides information on
web activity to your landing pages and public website.
Social Influence - CORRECT ANSWER - A report that reviews the social activity you're
generating and shows how often your people tell their friends about you.
Engagement Stream Performance Report - CORRECT ANSWER - A report that shows
how well your engagement program is working.
Campaign Activity - CORRECT ANSWER - A report that provides smart campaign
processing statistics.
Campaign Email Performance - CORRECT ANSWER - A report that provides email
performance metrics, grouped by smart campaigns.
How can you exceed your comms limit for an operational email? - CORRECT ANSWER -
Uncheck "block operational email"
What is Marketing Activities? - CORRECT ANSWER - Programs, campaigns, and
campaign folders.
What is Design Studio? - CORRECT ANSWER - Home to assets like landing pages,
forms, emails, snippets, and images/files.
ACTUAL Exam Questions and CORRECT
Answers
Report Description - CORRECT ANSWER - A brief overview of the purpose and content
of a report.
People Performance Report - CORRECT ANSWER - A report that groups people by any
attribute and includes opportunity information. It allows for drilling down and exploration.
Email Link Performance - CORRECT ANSWER - A report that provides performance
statistics on the individual links in your emails.
Email Performance Review - CORRECT ANSWER - A report that reviews interactions
with your emails, including information on delivery, bounce, open, click, and unsubscribe rates.
Sales Insight Email Performance - CORRECT ANSWER - A report that reviews
interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft
Dynamics, and the Outlook and Gmail plug-in.
People by Status Report - CORRECT ANSWER - An automatic reporting based on the
Person Status field, providing information on people grouped by their status.
People by Revenue Stage Report - CORRECT ANSWER - A basic reporting for your
Revenue Model, providing information on people grouped by their revenue stage. For deeper
reporting, refer to Revenue Cycle Analytics.
Landing Page Performance - CORRECT ANSWER - A report that provides information
on the performance of your landing pages. It is not a replacement for Google Analytics but still
offers valuable insights.
, Program Performance - CORRECT ANSWER - A report that provides basic program
metrics such as the number of members and success rates. For deeper reporting, refer to Revenue
Cycle Analytics.
Company Web Activity Report - CORRECT ANSWER - A report that provides
information on web activity to your landing pages and public website, grouped by company.
Web Page Activity Report - CORRECT ANSWER - A report that provides information on
web activity to your landing pages and public website.
Social Influence - CORRECT ANSWER - A report that reviews the social activity you're
generating and shows how often your people tell their friends about you.
Engagement Stream Performance Report - CORRECT ANSWER - A report that shows
how well your engagement program is working.
Campaign Activity - CORRECT ANSWER - A report that provides smart campaign
processing statistics.
Campaign Email Performance - CORRECT ANSWER - A report that provides email
performance metrics, grouped by smart campaigns.
How can you exceed your comms limit for an operational email? - CORRECT ANSWER -
Uncheck "block operational email"
What is Marketing Activities? - CORRECT ANSWER - Programs, campaigns, and
campaign folders.
What is Design Studio? - CORRECT ANSWER - Home to assets like landing pages,
forms, emails, snippets, and images/files.
