Marketo Exam - Admin & Operational
UPDATED Exam Questions and CORRECT
Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - CORRECT ANSWER - a. opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - CORRECT ANSWER - b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in - CORRECT ANSWER - c. Double opt- in
After the initial request is received by the email list software a special confirmation email is sent
to the address the person input into the form. This is the second opt-in. The email contains a link
which the recipient must click to confirm their subscription request.
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
, d. Branded tracking links (Email CNAME)
e. Munchkin code - CORRECT ANSWER - E Munchkin code
What is Munchkin Code? - CORRECT ANSWER - Marketo's custom JavaScript tracking
code tracks all individuals who visit your website so you can react to their visits with automated
marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and
other information
Which of the following differs when importing a list of leads directly into a program (as opposed
to importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - CORRECT ANSWER - a. Program Acquisition
Which of the following is not a good use case for a data management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times - CORRECT ANSWER - B. Prevent
duplicates from being created
For which of the following types of email messages can the operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite - CORRECT ANSWER - C. Registration confirmation
Good uses of the operational setting fall into two categories: - CORRECT ANSWER - 1.
Transactional messages
UPDATED Exam Questions and CORRECT
Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - CORRECT ANSWER - a. opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - CORRECT ANSWER - b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in - CORRECT ANSWER - c. Double opt- in
After the initial request is received by the email list software a special confirmation email is sent
to the address the person input into the form. This is the second opt-in. The email contains a link
which the recipient must click to confirm their subscription request.
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
, d. Branded tracking links (Email CNAME)
e. Munchkin code - CORRECT ANSWER - E Munchkin code
What is Munchkin Code? - CORRECT ANSWER - Marketo's custom JavaScript tracking
code tracks all individuals who visit your website so you can react to their visits with automated
marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and
other information
Which of the following differs when importing a list of leads directly into a program (as opposed
to importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - CORRECT ANSWER - a. Program Acquisition
Which of the following is not a good use case for a data management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times - CORRECT ANSWER - B. Prevent
duplicates from being created
For which of the following types of email messages can the operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite - CORRECT ANSWER - C. Registration confirmation
Good uses of the operational setting fall into two categories: - CORRECT ANSWER - 1.
Transactional messages
