Marketo Exam Study List UPDATED
ACTUAL Exam Questions and CORRECT
Answers
What are different ways to Add/Remove Leads from a List - CORRECT ANSWER -
Smart Campaign Flow Step (Add to List, Remove from List)
Single Action Flow Step
Dragging leads into a list in the tree
List import
Flow steps determine what happens to a lead in a List or smart list. Send an email, change a
status, change a program, give a score, etc.
What are the types of filters available when creating a smart list? - CORRECT ANSWER -
Lead History
Lead Attributes
Company Attributes
Segmentation Filters
CRM
Special Filters
Inactivity Filters
What is a flow step? - CORRECT ANSWER - Flow steps are the way to tell Marketo what
you want to have happen to a group of people.
What are different types of notable flow steps - CORRECT ANSWER - Send Email
Wait
Add to List
Remove from List
,Interesting Moment
Send Alert
Change Score
Change Data value
Delete lead
Remove From Flow
Add to Engagement Program
Change Program Status
What is a wait flow step? - CORRECT ANSWER - pause a lead's journey through a smart
campaign for a certain duration of time. You can also specify criteria for the day of the week and
time when it ends.
Use advanced wait properties to get specific on days of the week
Which if the following is an "add choice" in the send email flow step in a Marketo Campaign -
CORRECT ANSWER - Random Sample (would not randomly select an email, but would
randomly select a group of people)
In the Marketo Forms 2.0 editor, which function does the Mask Input provide? - CORRECT
ANSWER - Enforces a specific format for the field.
Aka, instead of just entering number for a field you can make it (___) ___ - ____
What statement is true regarding an anchor entry - CORRECT ANSWER - It is used as a
reference when rescheduling all entries in a program.
It reschedules all entries in the program relative to the anchor, EXCEPT those already happened
in the past.
This would apply to an entry into a path like a Invitation, Reminder, etc.
, Which of the following filters can you include an "add constraint" - CORRECT
ANSWER - Filled out form.
A Smart Campaign consists of which of the following elements - CORRECT ANSWER -
Smart List, Flow, Schedule
Which grouping only includes actual roles that users may be assigned - CORRECT
ANSWER - Analytics, Marketing, Standard, API
Which statement is true regarding leads with duplicate email addresses - CORRECT
ANSWER - They cannot be sent the same email by the same flow step during a single
batch campaign run.
They could both qualify however. But you don't want to double send the same email at the same
time.
You should use the lead by Source Report to do which of the following - CORRECT
ANSWER - Compare the lead generating and opportunity creation performance of your
lead sources.
Which type of programs are communication limits on by default - CORRECT ANSWER -
Email send
In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the
content depends on some criteria, which of the following could NOT be used in Marketo to send
different emails (or email content) to different sub audiences - CORRECT ANSWER -
Identical Smart Campaigns - Having an identical smart campaign wouldn't have any variation....
which is what this question is pointing to.
You could however - Add a choice to the flow step, set up a different Smart Campaign, or use
dynamic content in an email.
ACTUAL Exam Questions and CORRECT
Answers
What are different ways to Add/Remove Leads from a List - CORRECT ANSWER -
Smart Campaign Flow Step (Add to List, Remove from List)
Single Action Flow Step
Dragging leads into a list in the tree
List import
Flow steps determine what happens to a lead in a List or smart list. Send an email, change a
status, change a program, give a score, etc.
What are the types of filters available when creating a smart list? - CORRECT ANSWER -
Lead History
Lead Attributes
Company Attributes
Segmentation Filters
CRM
Special Filters
Inactivity Filters
What is a flow step? - CORRECT ANSWER - Flow steps are the way to tell Marketo what
you want to have happen to a group of people.
What are different types of notable flow steps - CORRECT ANSWER - Send Email
Wait
Add to List
Remove from List
,Interesting Moment
Send Alert
Change Score
Change Data value
Delete lead
Remove From Flow
Add to Engagement Program
Change Program Status
What is a wait flow step? - CORRECT ANSWER - pause a lead's journey through a smart
campaign for a certain duration of time. You can also specify criteria for the day of the week and
time when it ends.
Use advanced wait properties to get specific on days of the week
Which if the following is an "add choice" in the send email flow step in a Marketo Campaign -
CORRECT ANSWER - Random Sample (would not randomly select an email, but would
randomly select a group of people)
In the Marketo Forms 2.0 editor, which function does the Mask Input provide? - CORRECT
ANSWER - Enforces a specific format for the field.
Aka, instead of just entering number for a field you can make it (___) ___ - ____
What statement is true regarding an anchor entry - CORRECT ANSWER - It is used as a
reference when rescheduling all entries in a program.
It reschedules all entries in the program relative to the anchor, EXCEPT those already happened
in the past.
This would apply to an entry into a path like a Invitation, Reminder, etc.
, Which of the following filters can you include an "add constraint" - CORRECT
ANSWER - Filled out form.
A Smart Campaign consists of which of the following elements - CORRECT ANSWER -
Smart List, Flow, Schedule
Which grouping only includes actual roles that users may be assigned - CORRECT
ANSWER - Analytics, Marketing, Standard, API
Which statement is true regarding leads with duplicate email addresses - CORRECT
ANSWER - They cannot be sent the same email by the same flow step during a single
batch campaign run.
They could both qualify however. But you don't want to double send the same email at the same
time.
You should use the lead by Source Report to do which of the following - CORRECT
ANSWER - Compare the lead generating and opportunity creation performance of your
lead sources.
Which type of programs are communication limits on by default - CORRECT ANSWER -
Email send
In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the
content depends on some criteria, which of the following could NOT be used in Marketo to send
different emails (or email content) to different sub audiences - CORRECT ANSWER -
Identical Smart Campaigns - Having an identical smart campaign wouldn't have any variation....
which is what this question is pointing to.
You could however - Add a choice to the flow step, set up a different Smart Campaign, or use
dynamic content in an email.
