Marketo Practice Exam UPDATED
ACTUAL Exam Questions and CORRECT
Answers
A marketing manager has an engagement program with emails that have been activated and
approved. The stream cadence has been set up, and the program turned on, but after the cast
date, the manager can see that emails are not sent.
Which step has been missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate. - CORRECT
ANSWER - B. Members have not been added to the engagement program.
A content marketing manager has 1000 leads in an engagement program, 110 of which have
exhausted all the content. The content marketing manager recently completed a new white paper
and has added the new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no
deliverability issues and no additional people will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 - CORRECT ANSWER - C. 1000
To personalize an email, a marketer wants to use different types of tokens. What is an incorrect
use of a token in an email asset?
, A. Date Token
B. Trigger Token
C. Company Token
D. Email Script Token - CORRECT ANSWER - B. Trigger Token
Which asset type can be used in an engagement program stream?
A. Email
B. Hosted URL
C. Landing Page
D. Email send program - CORRECT ANSWER - A. Email
Where is the number of email addresses unsubscribed from an Email Send Program found?
A. The Program Members tab
B. The Program Summary View
C. The Program Smart List tab
D. The Program Dashboard View - CORRECT ANSWER - D. The Program Dashboard
View
Which type of reporting is impacted by the acquisition program?
A. Program Dashboard
B. Email Performance Report
C. Lead Performance Analyzer
D. Program Performance Report
ACTUAL Exam Questions and CORRECT
Answers
A marketing manager has an engagement program with emails that have been activated and
approved. The stream cadence has been set up, and the program turned on, but after the cast
date, the manager can see that emails are not sent.
Which step has been missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate. - CORRECT
ANSWER - B. Members have not been added to the engagement program.
A content marketing manager has 1000 leads in an engagement program, 110 of which have
exhausted all the content. The content marketing manager recently completed a new white paper
and has added the new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no
deliverability issues and no additional people will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 - CORRECT ANSWER - C. 1000
To personalize an email, a marketer wants to use different types of tokens. What is an incorrect
use of a token in an email asset?
, A. Date Token
B. Trigger Token
C. Company Token
D. Email Script Token - CORRECT ANSWER - B. Trigger Token
Which asset type can be used in an engagement program stream?
A. Email
B. Hosted URL
C. Landing Page
D. Email send program - CORRECT ANSWER - A. Email
Where is the number of email addresses unsubscribed from an Email Send Program found?
A. The Program Members tab
B. The Program Summary View
C. The Program Smart List tab
D. The Program Dashboard View - CORRECT ANSWER - D. The Program Dashboard
View
Which type of reporting is impacted by the acquisition program?
A. Program Dashboard
B. Email Performance Report
C. Lead Performance Analyzer
D. Program Performance Report
