Marketo UPDATED ACTUAL Exam
Questions and CORRECT Answers
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which
attribute does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address - CORRECT ANSWER - d. Email Address
Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger - CORRECT ANSWER - a.
Images and Files folder
How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset - CORRECT ANSWER - B)
Go to the Members Tab and use the "Change Status" function
What always precedes the name of a program local token? - CORRECT ANSWER - "my"
Which statement is true regarding leads with duplicate email addresses?
,A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch campaign
run.
D)They cannot exist in the same Marketo instance. - CORRECT ANSWER - C) They
cannot be sent the same email by the same flow step during a single batch campaign run.
Who is the intended audience of Interesting Moments? - CORRECT ANSWER - Sales
How do you grant a new marketing employee access to your Marketo instance?
A) Have the Marketo admin invite the new employee as a new user.
B) Visit www.marketo.com to set up the new user.
C) Add the new employee as a new lead to your database.
D) Call Marketo technical support to set up the new employee's access. - CORRECT
ANSWER - A) Have the Marketo admin invite the new employee as a new user.
Your CRM administrator has asked for a list of all the field names in Marketo. How do you
provide this information?
, A)Take a screen shot of the lead database.
B) Export it from the Field Management section inside the Admin area.
C) Tell the CRM administrator that a list is not available.
D) Grant the CRM administrator a new user license to your Marketo instance. - CORRECT
ANSWER - B) Export it from the Field Management section inside the Admin area.
To trigger a Smart Campaign when a new lead enters the system by filling out a specific form,
you should use:
A)the Lead Creation Program Type.
B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
D)the Lead Performance report and set it to Trigger - CORRECT ANSWER - C)the Lead
is Created trigger and add the "From Name" constraint to pick the exact form.
Which of the following best describes the tentative date in the Program Schedule View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
Questions and CORRECT Answers
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which
attribute does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address - CORRECT ANSWER - d. Email Address
Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger - CORRECT ANSWER - a.
Images and Files folder
How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset - CORRECT ANSWER - B)
Go to the Members Tab and use the "Change Status" function
What always precedes the name of a program local token? - CORRECT ANSWER - "my"
Which statement is true regarding leads with duplicate email addresses?
,A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch campaign
run.
D)They cannot exist in the same Marketo instance. - CORRECT ANSWER - C) They
cannot be sent the same email by the same flow step during a single batch campaign run.
Who is the intended audience of Interesting Moments? - CORRECT ANSWER - Sales
How do you grant a new marketing employee access to your Marketo instance?
A) Have the Marketo admin invite the new employee as a new user.
B) Visit www.marketo.com to set up the new user.
C) Add the new employee as a new lead to your database.
D) Call Marketo technical support to set up the new employee's access. - CORRECT
ANSWER - A) Have the Marketo admin invite the new employee as a new user.
Your CRM administrator has asked for a list of all the field names in Marketo. How do you
provide this information?
, A)Take a screen shot of the lead database.
B) Export it from the Field Management section inside the Admin area.
C) Tell the CRM administrator that a list is not available.
D) Grant the CRM administrator a new user license to your Marketo instance. - CORRECT
ANSWER - B) Export it from the Field Management section inside the Admin area.
To trigger a Smart Campaign when a new lead enters the system by filling out a specific form,
you should use:
A)the Lead Creation Program Type.
B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
D)the Lead Performance report and set it to Trigger - CORRECT ANSWER - C)the Lead
is Created trigger and add the "From Name" constraint to pick the exact form.
Which of the following best describes the tentative date in the Program Schedule View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
