Marketo Certified Expert Practice
UPDATED ACTUAL Exam Questions and
CORRECT Answers
on Marketo servers - CORRECT ANSWER - Where are Marketo landing pages hosted?
Forms, rectangles, images - CORRECT ANSWER - What items do landing pages contain?
TRUE - CORRECT ANSWER - TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - CORRECT ANSWER - TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - CORRECT ANSWER - What does the URL builder
allow you to capture?
Property Sheet in the Landing page designer - CORRECT ANSWER - What tool do you
use to control the appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - CORRECT
ANSWER - What is progressive profiling used for?
TRUE - CORRECT ANSWER - TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - CORRECT ANSWER - TRUE or FALSE
,A person who fills out the same Marketo form multiple times using the same email address will
have multiple lead records created in Marketo.
TRUE - CORRECT ANSWER - TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - CORRECT ANSWER - If sending an HTML email, it is also
a best practice to...
It must be approved - CORRECT ANSWER - In order for an email to be used in a Smart
Campaign...
FALSE - CORRECT ANSWER - TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - CORRECT ANSWER - To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - CORRECT
ANSWER - TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - CORRECT ANSWER - What Marketo assets use templates?
The images and files folder in the Design Studio - CORRECT ANSWER - Where can
images and assets be uploaded in Marketo?
TRUE - CORRECT ANSWER - TRUE or FALSE
When an email is "Published to Sales
, Insight", this indicates that the email is sales-available.
Progressive Profiling - CORRECT ANSWER - Which type of profiling is used to capture
additional new information each time a known lead re-visits a form?
TRUE - CORRECT ANSWER - TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to
create tasks that appear in Salesforce.com
Qualification rules - CORRECT ANSWER - Which item defines how many times a lead
can qualify for the Flow Steps(s) in a Smart Campaign?
TRUE - CORRECT ANSWER - TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - CORRECT ANSWER - TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - CORRECT ANSWER - What does the
Change Status in Progression flow step do?
Change score, wait, send email, change data value - CORRECT ANSWER - What are
some flow actions that can be used in a Smart Campaign?
An auto-response email - CORRECT ANSWER - What do you call an email that is sent
by a trigger campaign in response to a specific action?
Trigger - CORRECT ANSWER - Which type of Smart Campaign listens for an action
then runs when that action occurs?
UPDATED ACTUAL Exam Questions and
CORRECT Answers
on Marketo servers - CORRECT ANSWER - Where are Marketo landing pages hosted?
Forms, rectangles, images - CORRECT ANSWER - What items do landing pages contain?
TRUE - CORRECT ANSWER - TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - CORRECT ANSWER - TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - CORRECT ANSWER - What does the URL builder
allow you to capture?
Property Sheet in the Landing page designer - CORRECT ANSWER - What tool do you
use to control the appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - CORRECT
ANSWER - What is progressive profiling used for?
TRUE - CORRECT ANSWER - TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - CORRECT ANSWER - TRUE or FALSE
,A person who fills out the same Marketo form multiple times using the same email address will
have multiple lead records created in Marketo.
TRUE - CORRECT ANSWER - TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - CORRECT ANSWER - If sending an HTML email, it is also
a best practice to...
It must be approved - CORRECT ANSWER - In order for an email to be used in a Smart
Campaign...
FALSE - CORRECT ANSWER - TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - CORRECT ANSWER - To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - CORRECT
ANSWER - TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - CORRECT ANSWER - What Marketo assets use templates?
The images and files folder in the Design Studio - CORRECT ANSWER - Where can
images and assets be uploaded in Marketo?
TRUE - CORRECT ANSWER - TRUE or FALSE
When an email is "Published to Sales
, Insight", this indicates that the email is sales-available.
Progressive Profiling - CORRECT ANSWER - Which type of profiling is used to capture
additional new information each time a known lead re-visits a form?
TRUE - CORRECT ANSWER - TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to
create tasks that appear in Salesforce.com
Qualification rules - CORRECT ANSWER - Which item defines how many times a lead
can qualify for the Flow Steps(s) in a Smart Campaign?
TRUE - CORRECT ANSWER - TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - CORRECT ANSWER - TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - CORRECT ANSWER - What does the
Change Status in Progression flow step do?
Change score, wait, send email, change data value - CORRECT ANSWER - What are
some flow actions that can be used in a Smart Campaign?
An auto-response email - CORRECT ANSWER - What do you call an email that is sent
by a trigger campaign in response to a specific action?
Trigger - CORRECT ANSWER - Which type of Smart Campaign listens for an action
then runs when that action occurs?
