EMST 3010 Exam II PRACTICE QUESTIONS
WITH ANSWERS 2024/2025.
what are the dominant formations dealing with the business of media entertainment? -
retail and commercial
what are the key areas of the media business process? - development, production
(hiring), marketing (get word out), distribution, research
Todays' market now has interlocking companies/players. Who are they? - 1)
FINANCING: networks, studios; 2) CONTENT: production companies, independents; 3)
DISTRIBUTION: theaters, licensing, digital.
The growth of digital streaming video-on-demand (SVoD) now exceeds that of TV and
movie. True or false. - true
Youtube and Hulu started off with DIY videos or streaming existing shows. Now they
are...? - Hulu and Youtube are starting to do original programming.
What is the purpose of contracts in the industry? - Contracts are used from employees
to project-centered teams and temp workers. They CODIFY temporary working
arrangements.
revenue (gross proceeds)- expenses (production and distribution costs) = __________
? - PROFIT (net proceeds)
List some expenses often apart of filmmaking. - distribution fee; over head; pre-
production; filming: crew, location, equipment, materials, food, incidentals; post-
production; print and advertising
In what way (production-wise) are independent films created? - They are different than
studio films; outside of mainstream. Usually a screenplay is written and then MUST
attract the attention of investors and financing to be made.
Name some ways an independent film can be financed - bank loan, crowdfunding,
"angel" investors, foreign presales, tax incentives
Since entertainment is an experience, not a "precept", how does the marketing
committee go about advertising? - experiential marketing: activities & emotions
What are the three main types of ad campaigns? - awareness campaign, positioning
campaign, and branding campaign.
, Define awareness campaign. What type of program would be likely to advertise using
an awareness campaign? - Awareness campaigns are usually evocative. They don't
convey much about the product, but make the viewer FEEL the benefit. They are
usually used when bringing new products to the market. A new show might close to use
an awareness campaign.
Define positioning campaign and give an example. - A positioning campaign is used
with existing products in an undecided market. An example: Mac vs. PC ads (this type
of campaign is not as common in media industry)
Define branding campaign. What type of program would be likely to use a branding
campaign? - Branding campaigns are used to advertise to people who already know
and like a product. It should be reassuring. A returning show that is about to release
new episodes would use a branding campaign.
How is a big budget studio film (like Star Wars TFA) advertised? - uses a branding
campaign (reassures existing fans). It has key strengths like: being backed by a major
film studio & having a huge budget, interest, and relevance.
They use PR & EVENTS. They are cross-generational. They also use products.
Who is on apart of the "cast"? - on camera actors, and voice overs
Who is apart of the "crew"? - behind the camera
Who is payed "above the line"? what does that mean? - managerial roles are above the
line. They have negotiated compensation.
Who is payed "below the line"? What does that mean? - production roles are below the
line. they have contractual compensation
What is a screenwriter? - Originates the project. they are not apart of the production
crew. Work with the producer to kick off the project and get it financed. They rarely have
any direct involvement in production.
What does a producer do? - They create conditions for filmmaking. Initiates,
coordinates, supervises, fundraising, hiring key personnel, arrange for distribution.
What does a line producer do? - Detail, day-to-day oriented. they manage production
budget. The are responsible for "lining up" resources day-to-day on set.
What is a PA? - Production assistant. People who help producers
What is a show runner? - This is a role specific to TV. They are the ultimate
management and creative authority for the show. They say who to hire; take an active
role in making sure show comes together how it should.
WITH ANSWERS 2024/2025.
what are the dominant formations dealing with the business of media entertainment? -
retail and commercial
what are the key areas of the media business process? - development, production
(hiring), marketing (get word out), distribution, research
Todays' market now has interlocking companies/players. Who are they? - 1)
FINANCING: networks, studios; 2) CONTENT: production companies, independents; 3)
DISTRIBUTION: theaters, licensing, digital.
The growth of digital streaming video-on-demand (SVoD) now exceeds that of TV and
movie. True or false. - true
Youtube and Hulu started off with DIY videos or streaming existing shows. Now they
are...? - Hulu and Youtube are starting to do original programming.
What is the purpose of contracts in the industry? - Contracts are used from employees
to project-centered teams and temp workers. They CODIFY temporary working
arrangements.
revenue (gross proceeds)- expenses (production and distribution costs) = __________
? - PROFIT (net proceeds)
List some expenses often apart of filmmaking. - distribution fee; over head; pre-
production; filming: crew, location, equipment, materials, food, incidentals; post-
production; print and advertising
In what way (production-wise) are independent films created? - They are different than
studio films; outside of mainstream. Usually a screenplay is written and then MUST
attract the attention of investors and financing to be made.
Name some ways an independent film can be financed - bank loan, crowdfunding,
"angel" investors, foreign presales, tax incentives
Since entertainment is an experience, not a "precept", how does the marketing
committee go about advertising? - experiential marketing: activities & emotions
What are the three main types of ad campaigns? - awareness campaign, positioning
campaign, and branding campaign.
, Define awareness campaign. What type of program would be likely to advertise using
an awareness campaign? - Awareness campaigns are usually evocative. They don't
convey much about the product, but make the viewer FEEL the benefit. They are
usually used when bringing new products to the market. A new show might close to use
an awareness campaign.
Define positioning campaign and give an example. - A positioning campaign is used
with existing products in an undecided market. An example: Mac vs. PC ads (this type
of campaign is not as common in media industry)
Define branding campaign. What type of program would be likely to use a branding
campaign? - Branding campaigns are used to advertise to people who already know
and like a product. It should be reassuring. A returning show that is about to release
new episodes would use a branding campaign.
How is a big budget studio film (like Star Wars TFA) advertised? - uses a branding
campaign (reassures existing fans). It has key strengths like: being backed by a major
film studio & having a huge budget, interest, and relevance.
They use PR & EVENTS. They are cross-generational. They also use products.
Who is on apart of the "cast"? - on camera actors, and voice overs
Who is apart of the "crew"? - behind the camera
Who is payed "above the line"? what does that mean? - managerial roles are above the
line. They have negotiated compensation.
Who is payed "below the line"? What does that mean? - production roles are below the
line. they have contractual compensation
What is a screenwriter? - Originates the project. they are not apart of the production
crew. Work with the producer to kick off the project and get it financed. They rarely have
any direct involvement in production.
What does a producer do? - They create conditions for filmmaking. Initiates,
coordinates, supervises, fundraising, hiring key personnel, arrange for distribution.
What does a line producer do? - Detail, day-to-day oriented. they manage production
budget. The are responsible for "lining up" resources day-to-day on set.
What is a PA? - Production assistant. People who help producers
What is a show runner? - This is a role specific to TV. They are the ultimate
management and creative authority for the show. They say who to hire; take an active
role in making sure show comes together how it should.
