COM3702 Assignment 3 PORTFILIO (COMPLETE ANSWERS) Semester 1 2025 - DUE 2 June 2025

COM3702 Assignment 3 PORTFILIO (COMPLETE ANSWERS) Semester 1 2025 - DUE 2 June 2025 MEDIA AND RACE [25 marks] With the help of the South African Human Rights Commission (SAHRC), a SABC employee named Nobuntu Mkhize may have to come before the Equality Court after being caught on camera reportedly using racial language and assaulting cabin personnel on a Flysafair trip. Adapted from on-line newspaper articles. Select your OWN online or printed news story from a newspaper that covers the incident on Flysafair. You will need to acknowledge the online/printed news story in the text and in the list of sources consulted. Also, attach the news story as an addendum. Based on the story selected, answer the following questions: 2.1 The term racism Discuss in your own words what you understand by the term “racism” and then provide a summary of the racial incident that you have selected. Your summary should state the news media in which the incident was reported, when the incident was reported, who the perpetrator(s) was, what position of power the perpetrator held, which social media the perpetrator used (if any) and any other details that may assist your marker to relate to the incident (see Lynette Steenveld in Fourie 2018:282). (5 marks) 2.2 Newspaper article and racist incident Substantiate why the selected online newspaper article considered the incident as racist. Identify and critically discuss the form of racist ideology that is represented in the selected item (see Lynette Steenveld in Fourie 2018:). (5 marks) 2.3 Videos spreading the story Provide an argument of whether videos used to spread the story have given rise to racist incidents or just mirror/reflect what is already happening in society. Use at least two (2) academic sources to support your argument (this excludes the prescribed book and study guide). (5 marks) 2.4 Opinion piece: Flysafair incident In not more than one typed page argue with examples from the selected news story by giving your own opinion about the Flysafair incident. Please note there is no right or wrong answer. (10 marks) 3 NEWS AS REPRESENTATION [30 marks] After the United States withdrew financing for an anti-HIV initiative, antiretroviral therapy for around 5.5 million South Africans may be interrupted. Concerns about HIV patients skipping medication, an increase in infection rates, and ultimately a surge in fatalities have been raised by US President Donald Trump's worldwide foreign assistance halt, which has affected millions of patients in South Africa. More than 7.5 million individuals in South Africa are afflicted with the HIV virus, more than any other country. Following Trump's suspension of the President's Emergency Plan for AIDS Relief, or PEPFAR, financing for the 5.5 million South Africans getting antiretroviral therapy is again under scrutiny. The United Nations AIDS agency estimates that since its launch in 2003, PEPFAR has saved at least 26 million lives worldwide. Adapted from a variety of on-line newspaper articles. Select your own online or printed news story from a newspaper that covers the withdrawal of financing for HIV and PEPFAR by the US. You must acknowledge the news article in the text and in the list of sources consulted. Also, attach the news story as an addendum. Based on the story selected, answer the following questions: 3.1 News values Define “news values” in your own words. Thereafter, indicate the 5 W’s and 1 H with examples of the news story selected (see De Beer & Botha in Fourie 2018:234-236). (10 marks) 3.2 Gatekeeping Discuss the concept of gatekeeping and indicate what types of gatekeepers were involved / or could have been involved in the news story that you selected (see De Beer & Botha in Fourie 2018:237-238). (5 marks) 3.3 Agenda setting and framing Define and differentiate between “agenda-setting” and “framing”. Give examples from the news story you selected to demonstrate your understanding of agenda-setting and framing (see De Beer & Botha in Fourie 2018:238-239). (5 marks) 3.4 Opinion piece: US Financial withdrawal In not more than one typed page argue with examples from the selected news story by giving your own opinion about the withdrawal of financing for HIV and PEPFAR by the US. (10 marks) 4 GENDER AND THE MEDIA [25 marks] Write a critical essay in which you comment on the representation of gender in the media, by using one colour MAGAZINE advertisement (e.g. Cosmopolitan, Drum, You, Keur, Living and Loving, Destiny Men or Men’s Health or any other magazine). CHOOSE EITHER A FEMALE OR MALE WITH TEXT IN AN