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Social Influence - AQA A Level Psychology (Paper 1) / AQA A-level PSYCHOLOGY Psychology in context Merged Question Paper + Mark Scheme

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Social Influence - AQA A Level Psychology (Paper 1) / AQA A-level PSYCHOLOGY Psychology in context Merged Question Paper + Mark Scheme

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Social Influence - AQA A Level Psychology (Paper 1) / AQA A-level PSYCH
OGY Psychology in context Merged Question Paper + Mark Scheme
Study online at https://quizlet.com/_hci98s

1. What is confor- Conformity - when people adopt the behaviour, attitudes or values of the majority
mity, and what is after being exposed to their values or behaviour.
it also known as?
Also known as majority influence.

2. What are the 3 Compliance, internalisation and identification.
types of confor-
mity?

3. Define compli- Accepting the views of the majority, but not really agreeing with them. As the
ance (types of majority influence is superficial, compliance stops when there are no group
conformity) pressures to conform to.

4. Define internali- aka. acceptance. Shows majority influence because they believe the values of the
sation (types of majority. No external pressures to conform. Personal opinion changes because
conformity) the new norms are internalised.

5. Define identifica- When someone conforms to the demands of a given social role in society, even
tion (types of if privately they don't agree with everything the group stands for and there is no
conformity) change to personal opinion.
e.g, teacher, policeman, politician.

6. What are the Normative social influence
two main rea- Informational social influence
sons why people
conform?

7. What is norma- Majority exerts (peer) pressure on other group members, making it difficult to
tive social influ- deviate from the majority pov. Individual publicly conforms to avoid rejection or
ence? to gain reward, but privately disagrees - conformity compliance (superficial).

8.



, Social Influence - AQA A Level Psychology (Paper 1) / AQA A-level PSYCH
OGY Psychology in context Merged Question Paper + Mark Scheme
Study online at https://quizlet.com/_hci98s
What is informa- Individual conforms to group norms because they don't know how to act and so
tional social influ- looks to the group for guidance, as they believe them to be experts. Usually occurs
ence? in ambiguous situations.

9. What are the Smoking - *Linkenbach and Perkins (2003)*
2 real-life exam- Conservation behaviour - *Schultz et al. (2008)*
ples of normative
social influence?

10. Explain Linken- Used campaign aimed at 12-17 yr olds in Montana, USA. Only 10% of non-smok-
bach and ers took up smoking following exposure to message saying people their age don't
Perkins' (2003) smoke, compared to 17% in places where the campaign didn't run.
research into
normative social
influence.

11. Explain Schultz et Gathered data from 132 hotels and 794 hotel rooms. Guests who received a
al's (2008) re- message containing normative information about other guests ("75% of guests
search into nor- choose to reuse their towels each day") reduced their need for fresh towels by
mative social in- 25%.
fluence.

12. What are the Development of social stereotypes - *Wittenbrink and Henly (1966)*
2 real-life exam- Mass psychogenic illness - *Jones et al. (2000)*
ples of informa-
tional social influ-
ence?

13. Explain Witten- Found that participants exposed to negative comparison info about African-Amer-
brink and Henly's icans, that was said to be the beliefs of the majority, later reported more negative
(1966) research beliefs about a black target individual.
into information-


, Social Influence - AQA A Level Psychology (Paper 1) / AQA A-level PSYCH
OGY Psychology in context Merged Question Paper + Mark Scheme
Study online at https://quizlet.com/_hci98s
al social influ-
ence.

14. Explain Jones et Documented case of mass psychogenic illness in a Tennessee school in 1998.
al's (2000) re- Teacher noticed smell in her classroom and complained of a headache, nausea,
search into in- shortness of breath, and dizziness. 80 students and 19 staff members went to A&E,
formational so- complaining of the same symptoms. No physical cause for their illness was found
cial influence. - can be explained in terms of informational influence.

15. What is the core *Asch's (1951) Three Line Study.*
study on confor- Aimed to see if people would conform to the majority in unambiguous situations.
mity, and what
was its aim?

16. What was the Used sample of 123 male American undergraduates. Showed ppts. (in groups of
procedure of 7-9) the three lines. Asked to say of the three was the same length as the standard
Asch's (1951) line shown on the left.
Three Line All of the ppts. in a group bar one were confederates. Asch had briefed them
Study? beforehand about what answer to give.
Confederates were asked to give the incorrect answer 12/18 times.
Naive ppt was always last/2nd last to answer.

17. What controls On the first two trials, the accomplices gave the correct answer. On the third trial,
did Asch use in all the accomplices gave the same wrong answer. Control trial confirmed that
his 1951 Three the stimulus lines were unambiguous. Found that people only made genuine
Line Study? mistakes 1% of the time - couldn't be reason for any conformity.

18. What were the Naive ppt gave the wrong answer 36.8% of the time. 75% conformed at least once
findings of Asch's over all trials.
(1951) Three Line
Study?

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