Adobe Marketo Engage Business Practitioner
Expert Guide UPDATED ACTUAL Exam
Questions and CORRECT Answers
Adobe Identity Setup Steps - CORRECT ANSWER - The steps include accessing the
Adobe Admin Console, creating product profiles, assigning roles, and ensuring proper
permissions.
User Roles and Permissions Configuration - CORRECT ANSWER - Configure roles in
the Admin section, defining specific permissions based on organizational needs.
Audit Trail Purpose - CORRECT ANSWER - The Audit Trail records changes such as
asset modifications, user roles, and login activities within Marketo.
Workspaces vs Person Partitions - CORRECT ANSWER - Workspaces separate assets by
team/region; Person Partitions segment person records for targeted access.
System Managed Fields - CORRECT ANSWER - System Managed Fields automate
tracking and include fields like Original Source; they cannot be manually edited.
Syncing Salesforce Fields - CORRECT ANSWER - Sync includes field mapping, type
matching, and updates for labels, lookup, and formula fields.
Filtering Audit Trail Data - CORRECT ANSWER - Filter by time frame, asset type, user,
or action taken; available through the Admin Audit section.
Archiving Campaign Folder - CORRECT ANSWER - Navigate to Marketing Activities,
select the folder, and archive it from the options menu.
, Structuring Smart Campaign - CORRECT ANSWER - Set Smart List filters and use flow
actions to trigger based on specific behaviors.
Role of Smart List - CORRECT ANSWER - The Smart List enables query-based lead
selection using filters, logic, and constraints.
Function of Flow Steps - CORRECT ANSWER - Flow Steps perform actions such as
sending emails, updating fields; e.g., a three-step sequence triggers specific actions.
Use Cases for Webhooks - CORRECT ANSWER - Webhooks connect with external APIs
for data exchange, customizable through URL, headers, and response formats.
Tokens in Smart Campaigns - CORRECT ANSWER - Tokens automate data population;
types include Lead, System, and Trigger tokens.
Engagement Program Configuration - CORRECT ANSWER - Engagement Programs
structure nurturing campaigns with stream-based logic and cadence settings.
Global Assets Benefits - CORRECT ANSWER - Global Assets standardize branding;
cloneable to ensure consistency across programs.
Communication Limits - CORRECT ANSWER - Communication limits control email
volume per user, set within Admin > Email settings.
Integrating Webinar Provider Data - CORRECT ANSWER - Integrate via LaunchPoint
services; ensure configurations match the provider's specifications.
A/B Tests Contribution - CORRECT ANSWER - Test variables include subject lines, send
times; A/B testing boosts email performance.
Expert Guide UPDATED ACTUAL Exam
Questions and CORRECT Answers
Adobe Identity Setup Steps - CORRECT ANSWER - The steps include accessing the
Adobe Admin Console, creating product profiles, assigning roles, and ensuring proper
permissions.
User Roles and Permissions Configuration - CORRECT ANSWER - Configure roles in
the Admin section, defining specific permissions based on organizational needs.
Audit Trail Purpose - CORRECT ANSWER - The Audit Trail records changes such as
asset modifications, user roles, and login activities within Marketo.
Workspaces vs Person Partitions - CORRECT ANSWER - Workspaces separate assets by
team/region; Person Partitions segment person records for targeted access.
System Managed Fields - CORRECT ANSWER - System Managed Fields automate
tracking and include fields like Original Source; they cannot be manually edited.
Syncing Salesforce Fields - CORRECT ANSWER - Sync includes field mapping, type
matching, and updates for labels, lookup, and formula fields.
Filtering Audit Trail Data - CORRECT ANSWER - Filter by time frame, asset type, user,
or action taken; available through the Admin Audit section.
Archiving Campaign Folder - CORRECT ANSWER - Navigate to Marketing Activities,
select the folder, and archive it from the options menu.
, Structuring Smart Campaign - CORRECT ANSWER - Set Smart List filters and use flow
actions to trigger based on specific behaviors.
Role of Smart List - CORRECT ANSWER - The Smart List enables query-based lead
selection using filters, logic, and constraints.
Function of Flow Steps - CORRECT ANSWER - Flow Steps perform actions such as
sending emails, updating fields; e.g., a three-step sequence triggers specific actions.
Use Cases for Webhooks - CORRECT ANSWER - Webhooks connect with external APIs
for data exchange, customizable through URL, headers, and response formats.
Tokens in Smart Campaigns - CORRECT ANSWER - Tokens automate data population;
types include Lead, System, and Trigger tokens.
Engagement Program Configuration - CORRECT ANSWER - Engagement Programs
structure nurturing campaigns with stream-based logic and cadence settings.
Global Assets Benefits - CORRECT ANSWER - Global Assets standardize branding;
cloneable to ensure consistency across programs.
Communication Limits - CORRECT ANSWER - Communication limits control email
volume per user, set within Admin > Email settings.
Integrating Webinar Provider Data - CORRECT ANSWER - Integrate via LaunchPoint
services; ensure configurations match the provider's specifications.
A/B Tests Contribution - CORRECT ANSWER - Test variables include subject lines, send
times; A/B testing boosts email performance.
