2025
Verifie
1. question 1 -correct
Two of the most important
principles in Digital Marketing are Inbound Marketing Outbound
outbound and inbound marketing. Marketing 1Pull strategy Closely aligned
with digital mar- keting Attracts leads by
providing helpful con- tent 2Push strategy
Uses volume and repetition
Drag and drop each characteristic to the to spread word of existence Associated
with
appropriate marketing strategy. traditional and digital marketing
2. question 2 -correct
Even when traditional and digital Traditional Marketing Digital Marketing
mar-
keting work hand in hand, they are pro- 1One-to-many Passive Audience
Outbound
foundly different in their communica- Mass 2One-to-one Individual Active
tion style and effect on consumers.
Audience Inbound
Drag and drop each characteristic to
the type of marketing with which it
is most closely aligned.
3. question 3
Research can help you make
informed decisions about what -incorrect
digital channels you should use and PPC SEO Content Marketing Social
prioritize. When working within the Media 1Drives interested consumers to
limits of a budget, marketers need a website landing page 2Increases the
to choose the most
visibility and searchability of online
assets 3Promotes prod- uct awareness
through content distribution and
cost-effective channels to reach their set audience engagement 4Improves brand
per-
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objectives sonality and appeal
. Correct answers:
Match each online business opportunity 1Drives interested consumers to a
website
to the most appropriate digital channel. landing page
2Increases the visibility and searchability of
on- line assets
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3Improves brand personality and appeal
4Promotes product awareness through
content distribution and audience
engagement
4. question 4
In order to establish myself as a -incorrec
digi- tal marketing expert, I will t1
complete a diploma in digital
marketing.' Strategi
c
Strategi
c3
What elements of a SMART objective are Time-bound
illustrated in this statement? Time-
bound 2
Answer: Choose TWO of the
Measurabl
following: e
Measurabl
e4
Specific
Specific
5. question 5
There are a variety of tools and - correct
ap- proaches available to track
industry trends. Social
Match each audience insight to the media
cor- rect research tool and Creates a picture of who your current
approach.
audience are and what they like1
Behavior analytics
Gathers data around the actions users
take on a website2
Market research
Provides secondary audience research
devel- oped by third-party companies3
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Surveys
Collects primary data on how an audience is using a
product or service4