tools of fiscal policy
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- taxation
- government spending
Free markets
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decisions about what and how much to produce are made by the market
technological factors
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computers, telecommunications, bar codes, data interchange, internet
changes
contract
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a binding agreement to establish the parameters of the exchange
Product Life Cycle Stages
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1. introduction
2. growth (profits peak)
3. maturity (sales peak)
4. decline
,Generation X
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- between 1965 and 1980
- pop'n of 40 million
- savvy and cynical consumers
- time is at a premium, and outsourcing is utilized
- entering their money-making years
value
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function (scarcity and need)
Product Line
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a group of products that are physically similar or intended for a similar
market
Brand
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, the entire organization as seen through the eyes of your stakeholders
- a name, symbol, or design that identifies the goods or services and
distinguishes them from competitors' offerings
Service Utility
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Intermediaries add service utility by providing fast, friendly service during
and after the sale and by teaching customers how to best use products
over time.
Areas of management
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marketing: know your customers and determine how to best serve them
production: build quality products at lowest possible cost
finance: arrange for the tools and money necessary to meet the goals of
the company
administrative: determine who the company is and what it wants to
accomplish
national surplus
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when government takes in more than it spends
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- taxation
- government spending
Free markets
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decisions about what and how much to produce are made by the market
technological factors
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computers, telecommunications, bar codes, data interchange, internet
changes
contract
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a binding agreement to establish the parameters of the exchange
Product Life Cycle Stages
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1. introduction
2. growth (profits peak)
3. maturity (sales peak)
4. decline
,Generation X
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- between 1965 and 1980
- pop'n of 40 million
- savvy and cynical consumers
- time is at a premium, and outsourcing is utilized
- entering their money-making years
value
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function (scarcity and need)
Product Line
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a group of products that are physically similar or intended for a similar
market
Brand
Give this one a try later!
, the entire organization as seen through the eyes of your stakeholders
- a name, symbol, or design that identifies the goods or services and
distinguishes them from competitors' offerings
Service Utility
Give this one a try later!
Intermediaries add service utility by providing fast, friendly service during
and after the sale and by teaching customers how to best use products
over time.
Areas of management
Give this one a try later!
marketing: know your customers and determine how to best serve them
production: build quality products at lowest possible cost
finance: arrange for the tools and money necessary to meet the goals of
the company
administrative: determine who the company is and what it wants to
accomplish
national surplus
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when government takes in more than it spends
