iGCSE Business Studies- Marketing Exam| Questions and Answers 100% Solved| Latest
Update Graded A+
primary research collecting data yourself via a survey or questionnaire
advantages of primary research up-to-date
relevant to the product
specific to the product
disadvantages of primary research expensive
time consuming
large sample size required in order to have accurate research
secondary research collected data by someone else and accessing through libraries, articles,
market reports
advantages of secondary research easy
quick
reliable
disadvantages of secondary research not up-to-date
not relevant
not specific
The product life cycle Life time of a product: introductory, growth, maturity, decline stages
Cost-plus pricing calculate how much it costs to do a particular job or activity, and then add
on a given percentage as a profit for the job or activity
Update Graded A+
primary research collecting data yourself via a survey or questionnaire
advantages of primary research up-to-date
relevant to the product
specific to the product
disadvantages of primary research expensive
time consuming
large sample size required in order to have accurate research
secondary research collected data by someone else and accessing through libraries, articles,
market reports
advantages of secondary research easy
quick
reliable
disadvantages of secondary research not up-to-date
not relevant
not specific
The product life cycle Life time of a product: introductory, growth, maturity, decline stages
Cost-plus pricing calculate how much it costs to do a particular job or activity, and then add
on a given percentage as a profit for the job or activity
