Principles of Marketing, 19e (Kotler/Armstrong)
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics
1) The marketing concept is a philosophy of .
A) sales and profit maximization
B) customer value and mutual gain
C) serving short-term interests over long-term gains
D) serving the company's interests over the consumers'
E) promotion value and company gain
Answer: B
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
2) The marketing concept focuses on meeting the company's short-term sales, , and
profit needs, though that doesn't always serve the future best interests of either customers or the
business.
A) market share
B) customer value
C) growth
D) competitive advantages
E) manufacturing productivity
Answer: C
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
3) calls for meeting the present needs of consumers and businesses while also
preserving or enhancing the ability of future generations to meet their needs.
A) Sustainable marketing
B) Ambush marketing
C) Consumerism
D) Environmentalism
E) Strategic planning
Answer: A
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
1
,4) The concept is specifically focused on future company needs.
A) societal marketing
B) strategic planning
C) direct marketing
D) telemarketing
E) consumer business
Answer: B
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
5) According to the text, McDonald's was criticized for all of the following EXCEPT
.
A) the sizable environmental footprint of its global operations
B) wasteful packaging and solid waste creation
C) inefficient energy use in its stores
D) marketing tasty fast foods
E) contributing to the obesity epidemic
Answer: D
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
6) The concept is specifically focused on the future welfare of consumers.
A) strategic planning
B) direct marketing
C) societal marketing
D) consumer business
E) telemarketing
Answer: C
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
7) The concept calls for socially and environmentally responsible actions that meet
both the immediate and future needs of customers and the company.
A) societal marketing
B) business-to-business
C) direct marketing
D) strategic planning
E) sustainable marketing
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
2
,8) McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added
healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a
major multifaceted education campaign, and addressed environmental issues. This strategy best
exemplifies the concept.
A) sustainable marketing
B) direct marketing
C) mercantilism
D) strategic planning
E) consumer business
Answer: A
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
9) The BeautyShop, a manufacturer of skin care products, uses only plant-based materials for
its cosmetic products. It supports several environmental protection movements and movements
defending human rights. This accounts for the company's efforts to build good will and
corporate social responsibility. This exemplifies the concept.
A) consumer business
B) strategic planning
C) consumerism
D) direct marketing
E) sustainable marketing
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
10) Sustainable marketing includes all of the following EXCEPT .
A) going beyond caring for the needs and wants of today's customers
B) focusing on profits and return to shareholders and employees above all else
C) having concern for tomorrow's customers in ensuring the success of the business,
employees, and the broader world
D) pursuing a mission of shared value and triple bottom line: people, planet, profits
E) provides context for companies to engage customers and build profitable relationships with
them by creating value for customers in order to capture value from customers in return, now
and in the future.
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
3
, 11) Societal marketing calls for meeting the present needs of consumers and businesses while
also preserving or enhancing the ability of future generations to meet their needs.
Answer: FALSE
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
12) Sustainable marketing requires a smooth-functioning marketing system in which
consumers, companies, public policy makers, and others work together to ensure socially and
environmentally responsible marketing actions.
Answer: TRUE
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
13) Briefly define the four marketing concepts.
Answer: Sustainable marketing calls for meeting the present needs of consumers and
businesses while also preserving or enhancing the ability of future generations to meet their
needs. The marketing concept recognizes that organizations thrive from day to day by
determining the current needs and wants of target group customers and fulfilling those needs
and wants more effectively and efficiently than the competition. The societal marketing concept
considers the future welfare of consumers while the strategic planning concept considers future
company needs.
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
14) Consumer advocates, government agencies, and other critics have accused marketing of
harming consumers through .
A) technological obsolescence
B) sales promotion tactics
C) viral marketing
D) anti-trust laws
E) planned obsolescence
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.2: Identify the major social criticisms of marketing.
Difficulty: Easy
4
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics
1) The marketing concept is a philosophy of .
A) sales and profit maximization
B) customer value and mutual gain
C) serving short-term interests over long-term gains
D) serving the company's interests over the consumers'
E) promotion value and company gain
Answer: B
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
2) The marketing concept focuses on meeting the company's short-term sales, , and
profit needs, though that doesn't always serve the future best interests of either customers or the
business.
A) market share
B) customer value
C) growth
D) competitive advantages
E) manufacturing productivity
Answer: C
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
3) calls for meeting the present needs of consumers and businesses while also
preserving or enhancing the ability of future generations to meet their needs.
A) Sustainable marketing
B) Ambush marketing
C) Consumerism
D) Environmentalism
E) Strategic planning
Answer: A
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
1
,4) The concept is specifically focused on future company needs.
A) societal marketing
B) strategic planning
C) direct marketing
D) telemarketing
E) consumer business
Answer: B
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
5) According to the text, McDonald's was criticized for all of the following EXCEPT
.
A) the sizable environmental footprint of its global operations
B) wasteful packaging and solid waste creation
C) inefficient energy use in its stores
D) marketing tasty fast foods
E) contributing to the obesity epidemic
Answer: D
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
6) The concept is specifically focused on the future welfare of consumers.
A) strategic planning
B) direct marketing
C) societal marketing
D) consumer business
E) telemarketing
Answer: C
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
7) The concept calls for socially and environmentally responsible actions that meet
both the immediate and future needs of customers and the company.
A) societal marketing
B) business-to-business
C) direct marketing
D) strategic planning
E) sustainable marketing
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
2
,8) McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added
healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a
major multifaceted education campaign, and addressed environmental issues. This strategy best
exemplifies the concept.
A) sustainable marketing
B) direct marketing
C) mercantilism
D) strategic planning
E) consumer business
Answer: A
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
9) The BeautyShop, a manufacturer of skin care products, uses only plant-based materials for
its cosmetic products. It supports several environmental protection movements and movements
defending human rights. This accounts for the company's efforts to build good will and
corporate social responsibility. This exemplifies the concept.
A) consumer business
B) strategic planning
C) consumerism
D) direct marketing
E) sustainable marketing
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
10) Sustainable marketing includes all of the following EXCEPT .
A) going beyond caring for the needs and wants of today's customers
B) focusing on profits and return to shareholders and employees above all else
C) having concern for tomorrow's customers in ensuring the success of the business,
employees, and the broader world
D) pursuing a mission of shared value and triple bottom line: people, planet, profits
E) provides context for companies to engage customers and build profitable relationships with
them by creating value for customers in order to capture value from customers in return, now
and in the future.
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
3
, 11) Societal marketing calls for meeting the present needs of consumers and businesses while
also preserving or enhancing the ability of future generations to meet their needs.
Answer: FALSE
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
12) Sustainable marketing requires a smooth-functioning marketing system in which
consumers, companies, public policy makers, and others work together to ensure socially and
environmentally responsible marketing actions.
Answer: TRUE
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Easy
13) Briefly define the four marketing concepts.
Answer: Sustainable marketing calls for meeting the present needs of consumers and
businesses while also preserving or enhancing the ability of future generations to meet their
needs. The marketing concept recognizes that organizations thrive from day to day by
determining the current needs and wants of target group customers and fulfilling those needs
and wants more effectively and efficiently than the competition. The societal marketing concept
considers the future welfare of consumers while the strategic planning concept considers future
company needs.
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.1: Define sustainable marketing and discuss its importance.
Difficulty: Moderate
14) Consumer advocates, government agencies, and other critics have accused marketing of
harming consumers through .
A) technological obsolescence
B) sales promotion tactics
C) viral marketing
D) anti-trust laws
E) planned obsolescence
Answer: E
AACSB: Ethical understanding and reasoning
Skill: Concept
Objective: LO 20.2: Identify the major social criticisms of marketing.
Difficulty: Easy
4
