MARKETING IN THE DIGITAL ERA – D373 – WESTERN GOVERNORS UNIVERSITY –
2025 LATEST OFFICIAL ASSESSMENT QUESTIONS & A+ GRADED ANSWERS
When a company already offering a brand in that product market introduces a new brand to
serve a different segment of that market. - ANSWER****What is a flanker brand?
The companies introducing a Brand target at an audience, looking for a lower price point -
ANSWER****What is a down market extension?
Looks at the interconnectedness between marketing and other aspects and departments of the
business. - ANSWER****What is a holistic marketing concept?
Looks at the benefit of the product or service to society as a whole noches the individual
consumer. - ANSWER****What is a societal marketing concept?
Focused on meeting the needs and wants of the market and seek feedback from the market -
ANSWER****What is a marketing concept?
Companies using this concept believe that success comes from making products that are readily
available in highly affordable - ANSWER****What is a production concept?
Focuses on efficient and cost-effective mass production profits primarily from a low cost unit -
ANSWER****What is a product concept?
That left alone consumers will not buy and need to be pushed to purchase through more
aggressive, promotional efforts - ANSWER****What is a Selling concept?
This occurs when the same or competing channels have conflicting goals - ANSWER****What
is channel conflict?
,The totality and quality of the interactions and engagement. A customer has with a company
there by informing the perception in opinion of the brand. - ANSWER****What is customer
experience?
The buyers journey includes the awareness, stage consideration stage and decision stage -
ANSWER****What is the buyers journey?
Recognize problem, opportunity, conduct information, church on products and suppliers,
develop need specifications document, request for proposals from vendors, vendor, selection,
performance review. - ANSWER****What is the business buying process?
Includes users, influencers, decision, makers, buyers, and gatekeepers - ANSWER****What
are the roles in the business buying center?
Users are those who use the product often initiate the purchase and provide post. Purchase
feedback. - ANSWER****What is a user
Influencers are those who developed the specifications and RFPs they also evaluate alternative
products - ANSWER****What is an influencer?
Decision makers are often those that have the power to make the final purchase decision. They
are typically mid-level or upper management. - ANSWER****What is a decision maker?
Those that control the flow of information to and from the buying group. They might include
administrative or tech personal. - ANSWER****What is a gatekeeper?
What the buyers getting in the exchange with the seller - ANSWER****What is a product?
, The core benefit represents the fundamental need met buy the product - ANSWER****What
is a core benefit?
A simplified version of the product providing only the basic features for functionality. This is also
known as the minimum viable product. - ANSWER****What is a generic product?
The expected product takes the generic product up a notch and includes features that most
buyers expect when making a purchase. - ANSWER****What is an expected product?
The augmented product includes additional features when differentiate it from competitors. -
ANSWER****What is an augmented product?
The potential proud of represent the future version of the product as companies consider
opportunities to fuel growth - ANSWER****What is a potential product?
Product managers design, and develop products - ANSWER****What is product
management?
Product marketers, stimulate demand through positioning messaging, and the overall marketing
strategy - ANSWER****What is product marketing?
It may be because the products benefits and value are difficult to convey. The product might be
creating a new category and perspective. Buyers need to be educated. There are also instances
where the product is marketed to the wrong target market or the product design is an
adequate. - ANSWER****Why do products fail?
2025 LATEST OFFICIAL ASSESSMENT QUESTIONS & A+ GRADED ANSWERS
When a company already offering a brand in that product market introduces a new brand to
serve a different segment of that market. - ANSWER****What is a flanker brand?
The companies introducing a Brand target at an audience, looking for a lower price point -
ANSWER****What is a down market extension?
Looks at the interconnectedness between marketing and other aspects and departments of the
business. - ANSWER****What is a holistic marketing concept?
Looks at the benefit of the product or service to society as a whole noches the individual
consumer. - ANSWER****What is a societal marketing concept?
Focused on meeting the needs and wants of the market and seek feedback from the market -
ANSWER****What is a marketing concept?
Companies using this concept believe that success comes from making products that are readily
available in highly affordable - ANSWER****What is a production concept?
Focuses on efficient and cost-effective mass production profits primarily from a low cost unit -
ANSWER****What is a product concept?
That left alone consumers will not buy and need to be pushed to purchase through more
aggressive, promotional efforts - ANSWER****What is a Selling concept?
This occurs when the same or competing channels have conflicting goals - ANSWER****What
is channel conflict?
,The totality and quality of the interactions and engagement. A customer has with a company
there by informing the perception in opinion of the brand. - ANSWER****What is customer
experience?
The buyers journey includes the awareness, stage consideration stage and decision stage -
ANSWER****What is the buyers journey?
Recognize problem, opportunity, conduct information, church on products and suppliers,
develop need specifications document, request for proposals from vendors, vendor, selection,
performance review. - ANSWER****What is the business buying process?
Includes users, influencers, decision, makers, buyers, and gatekeepers - ANSWER****What
are the roles in the business buying center?
Users are those who use the product often initiate the purchase and provide post. Purchase
feedback. - ANSWER****What is a user
Influencers are those who developed the specifications and RFPs they also evaluate alternative
products - ANSWER****What is an influencer?
Decision makers are often those that have the power to make the final purchase decision. They
are typically mid-level or upper management. - ANSWER****What is a decision maker?
Those that control the flow of information to and from the buying group. They might include
administrative or tech personal. - ANSWER****What is a gatekeeper?
What the buyers getting in the exchange with the seller - ANSWER****What is a product?
, The core benefit represents the fundamental need met buy the product - ANSWER****What
is a core benefit?
A simplified version of the product providing only the basic features for functionality. This is also
known as the minimum viable product. - ANSWER****What is a generic product?
The expected product takes the generic product up a notch and includes features that most
buyers expect when making a purchase. - ANSWER****What is an expected product?
The augmented product includes additional features when differentiate it from competitors. -
ANSWER****What is an augmented product?
The potential proud of represent the future version of the product as companies consider
opportunities to fuel growth - ANSWER****What is a potential product?
Product managers design, and develop products - ANSWER****What is product
management?
Product marketers, stimulate demand through positioning messaging, and the overall marketing
strategy - ANSWER****What is product marketing?
It may be because the products benefits and value are difficult to convey. The product might be
creating a new category and perspective. Buyers need to be educated. There are also instances
where the product is marketed to the wrong target market or the product design is an
adequate. - ANSWER****Why do products fail?
