BUS 101 Final Exam UPDATED ACTUAL
Exam Questions and CORRECT Answers
Marketing - CORRECT ANSWER - A systematic approach to satisfying customers
_____ is the only business function that is directly responsible for creating sales and revenue. -
CORRECT ANSWER - Marketing
A customer's subjective assessment of benefits relative to the costs in determining the worth of a
product is known as - CORRECT ANSWER - Value
A marketing research representative who interview shoppers in a mall is collecting the following
type of information: - CORRECT ANSWER - Primary data
Which of the following environmental forces dictates what elements cannot be included in
advertising? - CORRECT ANSWER - Political, legal, and regulatory forces
If a company develops an advertising campaign that targets a segment of consumers with a
certain income and education, the company is using the following segmentation variable: -
CORRECT ANSWER - Demographic
Which type of data is probably least expensive to collect? - CORRECT ANSWER -
Primary data
When Apple pays a television network to air its commercial, it is using: - CORRECT
ANSWER - Advertising
Which of the promotion mix variables is best for promoting expensive products with specialized
uses, such as houses? - CORRECT ANSWER - Personal selling
, Which of the following is an advantage of partnership? - CORRECT ANSWER - More
borrowing power than a sole proprietorship
Which of the following is a disadvantage of a general partnership? - CORRECT
ANSWER - Unlimited liability
A small business is any independently owned business that employs not more than _______
people - CORRECT ANSWER - 500
Which need desires self-respect and the respect of others - CORRECT ANSWER - Esteem
To Herzberg, which of the following is a hygiene factor? - CORRECT ANSWER - Wages
Those who chose being employee of the year over a pay raise are focused on which Herzberg
factors? - CORRECT ANSWER - Motivational
Which management philosophy stresses employee participation in all aspects of decision
making? - CORRECT ANSWER - Theory Z
Adding more tasks to a job is _______ - CORRECT ANSWER - Job enlargement
An employee's attitude toward his or her job, employer, and colleagues is _______ - CORRECT
ANSWER - Morale
The study of the behavior of individuals and groups in organizational settings. - CORRECT
ANSWER - Human relations
An assumption that people's willingness to contribute depends on their assessment of the fairness
of the rewards they will receive in exchange. - CORRECT ANSWER - Equity Theory
Exam Questions and CORRECT Answers
Marketing - CORRECT ANSWER - A systematic approach to satisfying customers
_____ is the only business function that is directly responsible for creating sales and revenue. -
CORRECT ANSWER - Marketing
A customer's subjective assessment of benefits relative to the costs in determining the worth of a
product is known as - CORRECT ANSWER - Value
A marketing research representative who interview shoppers in a mall is collecting the following
type of information: - CORRECT ANSWER - Primary data
Which of the following environmental forces dictates what elements cannot be included in
advertising? - CORRECT ANSWER - Political, legal, and regulatory forces
If a company develops an advertising campaign that targets a segment of consumers with a
certain income and education, the company is using the following segmentation variable: -
CORRECT ANSWER - Demographic
Which type of data is probably least expensive to collect? - CORRECT ANSWER -
Primary data
When Apple pays a television network to air its commercial, it is using: - CORRECT
ANSWER - Advertising
Which of the promotion mix variables is best for promoting expensive products with specialized
uses, such as houses? - CORRECT ANSWER - Personal selling
, Which of the following is an advantage of partnership? - CORRECT ANSWER - More
borrowing power than a sole proprietorship
Which of the following is a disadvantage of a general partnership? - CORRECT
ANSWER - Unlimited liability
A small business is any independently owned business that employs not more than _______
people - CORRECT ANSWER - 500
Which need desires self-respect and the respect of others - CORRECT ANSWER - Esteem
To Herzberg, which of the following is a hygiene factor? - CORRECT ANSWER - Wages
Those who chose being employee of the year over a pay raise are focused on which Herzberg
factors? - CORRECT ANSWER - Motivational
Which management philosophy stresses employee participation in all aspects of decision
making? - CORRECT ANSWER - Theory Z
Adding more tasks to a job is _______ - CORRECT ANSWER - Job enlargement
An employee's attitude toward his or her job, employer, and colleagues is _______ - CORRECT
ANSWER - Morale
The study of the behavior of individuals and groups in organizational settings. - CORRECT
ANSWER - Human relations
An assumption that people's willingness to contribute depends on their assessment of the fairness
of the rewards they will receive in exchange. - CORRECT ANSWER - Equity Theory
