C201 Business Acumen Exam Prep
Latest 2025 Questions and Answers
Already Graded A+|Assured Success
Which marketing tool is essential to building an effective relationship marketing campaign? - CORRECT
ANSWER-An affinity program
,Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact? - CORRECT ANSWER-Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. - CORRECT
ANSWER-Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers - CORRECT
ANSWER-Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers - CORRECT ANSWER-Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or committee
often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to create a
competitive advantage? Choose 3 answers - CORRECT ANSWER-cultural homogeneity, mobility of
labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than personal
selling? Choose 2 answers. - CORRECT ANSWER-Consumable supplies, accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the
lotion as an insect repellent as well. In which three product life cycle extension strategies did this
company engage? Choose 3 answers - CORRECT ANSWER-Adding new users, finding new uses for the
product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition? Choose
3 answers - CORRECT ANSWER-It conveys an image, it depicts trademark protection, it reflects brand
equity.
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization? - CORRECT ANSWER-Evaluating results
, What is the result of a company increasing the delegation of authority and the span of control? -
CORRECT ANSWER-Increased number of direct reports per manager
Which two key elements does an effective organization include? - CORRECT ANSWER-Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? - CORRECT
ANSWER-It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - CORRECT
ANSWER-1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct
employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7)
Hiring determination
Which primary driver does management use for an organization's structure? - CORRECT ANSWER-
Achievement of company goals
Which step in the organizing process results in management group work activities into units within the
organization? - CORRECT ANSWER-Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company leveraging? - CORRECT ANSWER-
Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short
term price cutting tactics such as cents off coupons, rebates, and special sales? - CORRECT ANSWER-
Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy? - CORRECT ANSWER-When demand for the product is driven by the end user
Latest 2025 Questions and Answers
Already Graded A+|Assured Success
Which marketing tool is essential to building an effective relationship marketing campaign? - CORRECT
ANSWER-An affinity program
,Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact? - CORRECT ANSWER-Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. - CORRECT
ANSWER-Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers - CORRECT
ANSWER-Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers - CORRECT ANSWER-Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or committee
often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to create a
competitive advantage? Choose 3 answers - CORRECT ANSWER-cultural homogeneity, mobility of
labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than personal
selling? Choose 2 answers. - CORRECT ANSWER-Consumable supplies, accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the
lotion as an insect repellent as well. In which three product life cycle extension strategies did this
company engage? Choose 3 answers - CORRECT ANSWER-Adding new users, finding new uses for the
product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition? Choose
3 answers - CORRECT ANSWER-It conveys an image, it depicts trademark protection, it reflects brand
equity.
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization? - CORRECT ANSWER-Evaluating results
, What is the result of a company increasing the delegation of authority and the span of control? -
CORRECT ANSWER-Increased number of direct reports per manager
Which two key elements does an effective organization include? - CORRECT ANSWER-Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? - CORRECT
ANSWER-It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - CORRECT
ANSWER-1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct
employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7)
Hiring determination
Which primary driver does management use for an organization's structure? - CORRECT ANSWER-
Achievement of company goals
Which step in the organizing process results in management group work activities into units within the
organization? - CORRECT ANSWER-Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company leveraging? - CORRECT ANSWER-
Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short
term price cutting tactics such as cents off coupons, rebates, and special sales? - CORRECT ANSWER-
Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy? - CORRECT ANSWER-When demand for the product is driven by the end user
