,COM1512 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2025 (202754) - DUE 21 May
2025; 100% TRUSTED Complete, trusted solutions
and explanations.
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1
1.1 The concept of communication is evolving.
i. In approximately 30 words, briefly define communication. (5)
Communication is the ongoing process of sharing information,
meaning, and understanding through verbal and non-verbal messages
between individuals, groups, or systems to foster connection, influence,
or cooperation.
ii. Discuss the difference between Euro-Western definitions of
communication versus African definitions. (5)
Euro-Western communication models tend to focus on the individual
sender-receiver model, emphasizing clarity, logic, efficiency, and
structured message delivery. It is often linear, transactional, and
outcome-driven.
In contrast, African definitions of communication are more holistic,
communal, and relational. They emphasize interconnectedness,
storytelling, participation, and collective meaning-making.
Communication is often circular and rooted in social context and
cultural values, aiming to maintain harmony and social cohesion.
, iii. Now, reflect on the definition that you have provided, and whether
your definition aligns with Euro-Western, Africo-centric, or any other
thinking. Justify your answer. (5)
My definition reflects a hybrid approach, integrating both Euro-
Western and Africo-centric perspectives. It acknowledges
communication as a process of meaning-sharing (Euro-Western), while
also emphasizing ongoing interaction and understanding (Africo-
centric). This balanced view recognises both individual agency and the
value of community, aligning with modern, integrated approaches to
organisational communication.
1.2 Apart from communication being the centre of this module, we
have another important concept, namely disruption.
i. Define and discuss the concept of disruption (5)
Disruption refers to a significant disturbance or change in the normal
functioning of a system, process, or environment. In the context of
communication and organisations, disruption challenges traditional
methods and introduces new ways of thinking, working, and
interacting. It often emerges through technological advancements,
social change, or unexpected events that force organisations to adapt
quickly. Disruption can lead to innovation, but it can also create
uncertainty and resistance if not managed effectively.
ANSWERS) Semester 1 2025 (202754) - DUE 21 May
2025; 100% TRUSTED Complete, trusted solutions
and explanations.
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1
1.1 The concept of communication is evolving.
i. In approximately 30 words, briefly define communication. (5)
Communication is the ongoing process of sharing information,
meaning, and understanding through verbal and non-verbal messages
between individuals, groups, or systems to foster connection, influence,
or cooperation.
ii. Discuss the difference between Euro-Western definitions of
communication versus African definitions. (5)
Euro-Western communication models tend to focus on the individual
sender-receiver model, emphasizing clarity, logic, efficiency, and
structured message delivery. It is often linear, transactional, and
outcome-driven.
In contrast, African definitions of communication are more holistic,
communal, and relational. They emphasize interconnectedness,
storytelling, participation, and collective meaning-making.
Communication is often circular and rooted in social context and
cultural values, aiming to maintain harmony and social cohesion.
, iii. Now, reflect on the definition that you have provided, and whether
your definition aligns with Euro-Western, Africo-centric, or any other
thinking. Justify your answer. (5)
My definition reflects a hybrid approach, integrating both Euro-
Western and Africo-centric perspectives. It acknowledges
communication as a process of meaning-sharing (Euro-Western), while
also emphasizing ongoing interaction and understanding (Africo-
centric). This balanced view recognises both individual agency and the
value of community, aligning with modern, integrated approaches to
organisational communication.
1.2 Apart from communication being the centre of this module, we
have another important concept, namely disruption.
i. Define and discuss the concept of disruption (5)
Disruption refers to a significant disturbance or change in the normal
functioning of a system, process, or environment. In the context of
communication and organisations, disruption challenges traditional
methods and introduces new ways of thinking, working, and
interacting. It often emerges through technological advancements,
social change, or unexpected events that force organisations to adapt
quickly. Disruption can lead to innovation, but it can also create
uncertainty and resistance if not managed effectively.
