DMI CERTIFICATION EXAM QUESTIONS
WITH VERIFIED ANSWERS
direct marketing - Correct Answers -promoting and selling directly to the end buyer from
the manufacturer with no other media owner involved
traditional media
print marketing - Correct Answers -a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing - Correct Answers -commercials either aired on television or radio
which are typically called spots a.k.a. on-air advertising; primary revenue generator for
commercial tv and radio
traditional media
referral marketing - Correct Answers -promoting products or services to new customers
through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach - Correct Answers -the total number of people exposed to your media
frequency - Correct Answers -how often the audience sees your ad
engagement - Correct Answers -the level to which an audience is able to interact with
your content
Content Marketing - Correct Answers -Content marketing is the key to the inbound
strategy, which in turn is central to a digital marketing strategy. Well-developed and
targeted content increases brand personality and likability. Content is also key in going
viral and creating word of mout as users will share content that has impact, that is
humorous, or that surprises them.
SMART goals - Correct Answers -Specific, Measurable, Attainable, Realistic, Timely
WITH VERIFIED ANSWERS
direct marketing - Correct Answers -promoting and selling directly to the end buyer from
the manufacturer with no other media owner involved
traditional media
print marketing - Correct Answers -a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing - Correct Answers -commercials either aired on television or radio
which are typically called spots a.k.a. on-air advertising; primary revenue generator for
commercial tv and radio
traditional media
referral marketing - Correct Answers -promoting products or services to new customers
through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach - Correct Answers -the total number of people exposed to your media
frequency - Correct Answers -how often the audience sees your ad
engagement - Correct Answers -the level to which an audience is able to interact with
your content
Content Marketing - Correct Answers -Content marketing is the key to the inbound
strategy, which in turn is central to a digital marketing strategy. Well-developed and
targeted content increases brand personality and likability. Content is also key in going
viral and creating word of mout as users will share content that has impact, that is
humorous, or that surprises them.
SMART goals - Correct Answers -Specific, Measurable, Attainable, Realistic, Timely
