DMI CERTIFICATE EXAM QUESTIONS
WITH COMPLETE SOLUTIONS
Evangelist email marketing customers on the buyers journey - Correct Answers -
Retention
Social Media Benefits - Correct Answers -Higher ROI and flexible creative content
Buyers Journey Stages - Social Media - Correct Answers -Awareness and Interest
Main Roles of Social Media Marketer - Correct Answers -Reporting Threats,
Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices - Correct Answers -Use a
branded profile image, use CTA in cover photo
Importing pages into FB business account (which button) - Correct Answers -Blue +Add
button in pages
Making a Twitter Business Account - Correct Answers -Add profile photo/bio and set it
up as a standard account
what can be used to determine how paid ads is implemented over a specific amount of
time? - Correct Answers -use a media plan
the key components of a campaign action plan that supports a digital marketing
strategy? - Correct Answers -1. includes briefing deadlines for creative
2. includes non-paid channel plan details
powerpoint vs word doc presentation - Correct Answers -high level vs technical
information
Where to go when setting up LinkedIn Company Page - Correct Answers -The Work
button
Steps to setting up and IG business account - Correct Answers -connect to FB, settings,
switch to business account, add company details
,How to sustain a social media community - Correct Answers -include a personal name
in responses and use persuasive CTAs
Best practices when posting content on social platforms - Correct Answers -include
photos/videos and ensure relevancy
Sharing stories on social best practices - Correct Answers -use mentions, use
influencers
Posting videos on social best practices - Correct Answers -capture/share live events,
design for vertical view
Twitter best practices - Correct Answers -use link shorteners for space, add geolocation
LinkedIn best practices - Correct Answers -keep it professional, ask coworkers to share
content
Regramming best practices - Correct Answers -give credit, avoid editing original content
Effective snapchat elements - Correct Answers -uses native filter options, includes
website link
Steps to set up a social media campaign - Correct Answers -name campaign, set
objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG - Correct Answers -create new
ad in manager account, set/name objective/campaign, define audience/network/device,
budgets/dates
Optimizing ad serving on FB/IG - Correct Answers -Daily Unique Reach and Link Clicks
to serve ads to more likely candidates
FB/IG: Collection Creative Format - Correct Answers -Shows e-commerce products
from site
FB/IG: Carousel Creative Format - Correct Answers -shows multiple products in one ad
unit
FB/IG: Lead Form Creative Format - Correct Answers -Collects contact details
FB/IG: Canvas Creative Format - Correct Answers -Provides a rich expandable mobile
experience
Steps to creating Twitter paid promo campaign - Correct Answers -name/objective,
budgets/dates, creative/targeting, push live
, Twitter Instream Pre-rolls? - Correct Answers -ensures your ad plays before other's
videos
When you have a tight budget, which bid should you choose? - Correct Answers -
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose? -
Correct Answers -Automatic bid
When you want to average out an average price per engagement, which bid should you
choose? - Correct Answers -Target bid
Tips to enhance a Tweet - Correct Answers -add image/video, attach a twitter card
Twitter audience targeting options? - Correct Answers -conversation topics, follower
lookalikes
Steps to creating a paid promo campaign on LinkedIn - Correct Answers -select
objective, target audience, set bid, push live
Steps to create a paid promotion on Snapchat - Correct Answers -select objective, set
audience, set budget/dates, select creative
Benefits of using platform-native tools to analyze social campaigns - Correct Answers -
identifies valuable/actionable metrics and you can use conversion-tracking pixels
Best native tools for FB performance insights? - Correct Answers -FB Ads Manager and
Audience Insights
What are the sources of data FB Audience Insights pulls from? - Correct Answers -
general FB audience and people connected to your FB event/page
Best native tools for Twitter insights? - Correct Answers -Twitter Ads Manager and
Twitter Analytics
What does the Tweet Activity Dashboard show? - Correct Answers -impressions,
retweets, replies
What does Twitter's Account Home show? - Correct Answers -28-day summary of
account activity
What does Twitter's Campaign Dashboard show? - Correct Answers -total impressions
across all campaigns within a certain date range
What does Twitter's Audience Insights Dashboard show? - Correct Answers -real-time
look at people who engage with your tweets
WITH COMPLETE SOLUTIONS
Evangelist email marketing customers on the buyers journey - Correct Answers -
Retention
Social Media Benefits - Correct Answers -Higher ROI and flexible creative content
Buyers Journey Stages - Social Media - Correct Answers -Awareness and Interest
Main Roles of Social Media Marketer - Correct Answers -Reporting Threats,
Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices - Correct Answers -Use a
branded profile image, use CTA in cover photo
Importing pages into FB business account (which button) - Correct Answers -Blue +Add
button in pages
Making a Twitter Business Account - Correct Answers -Add profile photo/bio and set it
up as a standard account
what can be used to determine how paid ads is implemented over a specific amount of
time? - Correct Answers -use a media plan
the key components of a campaign action plan that supports a digital marketing
strategy? - Correct Answers -1. includes briefing deadlines for creative
2. includes non-paid channel plan details
powerpoint vs word doc presentation - Correct Answers -high level vs technical
information
Where to go when setting up LinkedIn Company Page - Correct Answers -The Work
button
Steps to setting up and IG business account - Correct Answers -connect to FB, settings,
switch to business account, add company details
,How to sustain a social media community - Correct Answers -include a personal name
in responses and use persuasive CTAs
Best practices when posting content on social platforms - Correct Answers -include
photos/videos and ensure relevancy
Sharing stories on social best practices - Correct Answers -use mentions, use
influencers
Posting videos on social best practices - Correct Answers -capture/share live events,
design for vertical view
Twitter best practices - Correct Answers -use link shorteners for space, add geolocation
LinkedIn best practices - Correct Answers -keep it professional, ask coworkers to share
content
Regramming best practices - Correct Answers -give credit, avoid editing original content
Effective snapchat elements - Correct Answers -uses native filter options, includes
website link
Steps to set up a social media campaign - Correct Answers -name campaign, set
objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG - Correct Answers -create new
ad in manager account, set/name objective/campaign, define audience/network/device,
budgets/dates
Optimizing ad serving on FB/IG - Correct Answers -Daily Unique Reach and Link Clicks
to serve ads to more likely candidates
FB/IG: Collection Creative Format - Correct Answers -Shows e-commerce products
from site
FB/IG: Carousel Creative Format - Correct Answers -shows multiple products in one ad
unit
FB/IG: Lead Form Creative Format - Correct Answers -Collects contact details
FB/IG: Canvas Creative Format - Correct Answers -Provides a rich expandable mobile
experience
Steps to creating Twitter paid promo campaign - Correct Answers -name/objective,
budgets/dates, creative/targeting, push live
, Twitter Instream Pre-rolls? - Correct Answers -ensures your ad plays before other's
videos
When you have a tight budget, which bid should you choose? - Correct Answers -
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose? -
Correct Answers -Automatic bid
When you want to average out an average price per engagement, which bid should you
choose? - Correct Answers -Target bid
Tips to enhance a Tweet - Correct Answers -add image/video, attach a twitter card
Twitter audience targeting options? - Correct Answers -conversation topics, follower
lookalikes
Steps to creating a paid promo campaign on LinkedIn - Correct Answers -select
objective, target audience, set bid, push live
Steps to create a paid promotion on Snapchat - Correct Answers -select objective, set
audience, set budget/dates, select creative
Benefits of using platform-native tools to analyze social campaigns - Correct Answers -
identifies valuable/actionable metrics and you can use conversion-tracking pixels
Best native tools for FB performance insights? - Correct Answers -FB Ads Manager and
Audience Insights
What are the sources of data FB Audience Insights pulls from? - Correct Answers -
general FB audience and people connected to your FB event/page
Best native tools for Twitter insights? - Correct Answers -Twitter Ads Manager and
Twitter Analytics
What does the Tweet Activity Dashboard show? - Correct Answers -impressions,
retweets, replies
What does Twitter's Account Home show? - Correct Answers -28-day summary of
account activity
What does Twitter's Campaign Dashboard show? - Correct Answers -total impressions
across all campaigns within a certain date range
What does Twitter's Audience Insights Dashboard show? - Correct Answers -real-time
look at people who engage with your tweets
