COM1512 Assignment 3
PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2025
- DUE 21 May 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, Exam (elaborations)
COM1512 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE 21 May 2025
Course
Disruption and Communication (COM1512)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM1512 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025
(202754) - DUE 21 May 2025; 100% TRUSTED Complete, trusted solutions
and explanations.. Ensure your success with us. ..
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1 Rework the
answers that you have completed for Assignment 01 and submit the polished
version. We have repeated the questions below. 1.1 The concept of
communication is evolving. There is a difference in the conceptualisation of
communication from a Euro-Western perspective versus an African
perspective, so, therefore, reflect on these two differences. i. In
approximately 30 words, briefly define communication. (5) ii. Discuss the
difference between Euro-Western definitions of communication versus
African definitions. (5) iii. Now, reflect on the definition that you have
provided, and whether your definition aligns with Euro-Western, Africo-
centric, or any other thinking. Justify your answer. (5)
1.1 The concept of communication is evolving. There is a difference in the
conceptualisation of communication from a Euro-Western perspective versus an
African perspective.
i. In approximately 30 words, briefly define communication.
Communication is the exchange of information, ideas, or feelings between individuals or groups
through verbal, non-verbal, or written means to create shared understanding and build
relationships. (5 marks)
,ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
Euro-Western definitions of communication often focus on the transmission of messages from
sender to receiver in a linear, individualistic, and objective manner. In contrast, African
definitions emphasise a communal, participatory process rooted in interconnectedness, harmony,
and collective understanding, where the community context shapes meaning. (5 marks)
iii. Now, reflect on the definition that you have provided, and whether your definition
aligns with Euro-Western, Africo-centric, or any other thinking. Justify your answer.
My definition aligns more closely with an Afrocentric perspective because it highlights the
creation of shared understanding and the building of relationships, which are central to the
African view of communication as a relational and collective process. Rather than viewing
communication as a mere transfer of information, my definition acknowledges its role in
fostering community and social cohesion. (5 marks)
QUESTION 1.1: Communication in Euro-Western vs African Perspectives
i. In approximately 30 words, briefly define communication.
Communication is the process of exchanging information, ideas, and feelings through verbal,
non-verbal, or written means, aiming to create shared understanding between individuals,
groups, or communities.
(5 marks)
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
, Euro-Western perspectives typically define communication as a linear process focused on the
transmission of messages from sender to receiver. It emphasizes clarity, individual expression,
and often prioritizes written over oral forms.
In contrast, African definitions of communication are communal and holistic. They emphasize
oral traditions, participation, interdependence, and the role of cultural values. Communication is
viewed as a relational and continuous process embedded in community life and guided by
Ubuntu principles.
(5 marks)
iii. Now, reflect on the definition that you have provided, and whether your definition
aligns with Euro-Western, Africo-centric, or any other thinking. Justify your answer.
My definition leans toward a hybrid view, incorporating both Euro-Western and Africo-centric
perspectives. While it includes the structured exchange of messages (a Euro-Western trait), it
also acknowledges emotional and communal understanding, which aligns with African thought. I
value communication as a tool not only for information exchange but for building relationships
and fostering unity—key aspects of the African worldview influenced by Ubuntu.
1.1 The concept of communication is evolving
i. In approximately 30 words, briefly define communication. (5)
Communication is the process of exchanging information, ideas, or feelings between individuals
or groups through verbal, non-verbal, or written means to achieve mutual understanding and
shared meaning.
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions. (5)
Euro-Western definitions often focus on individual expression, clarity, and linear information
transfer. In contrast, African perspectives emphasise communal relationships, holistic context,
storytelling, and the co-construction of meaning within a collective cultural framework.
iii. Reflect on the definition you provided and whether it aligns with Euro-Western, Africo-
centric, or other thinking. Justify your answer. (5)
PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2025
- DUE 21 May 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, Exam (elaborations)
COM1512 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE 21 May 2025
Course
Disruption and Communication (COM1512)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM1512 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025
(202754) - DUE 21 May 2025; 100% TRUSTED Complete, trusted solutions
and explanations.. Ensure your success with us. ..
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1 Rework the
answers that you have completed for Assignment 01 and submit the polished
version. We have repeated the questions below. 1.1 The concept of
communication is evolving. There is a difference in the conceptualisation of
communication from a Euro-Western perspective versus an African
perspective, so, therefore, reflect on these two differences. i. In
approximately 30 words, briefly define communication. (5) ii. Discuss the
difference between Euro-Western definitions of communication versus
African definitions. (5) iii. Now, reflect on the definition that you have
provided, and whether your definition aligns with Euro-Western, Africo-
centric, or any other thinking. Justify your answer. (5)
1.1 The concept of communication is evolving. There is a difference in the
conceptualisation of communication from a Euro-Western perspective versus an
African perspective.
i. In approximately 30 words, briefly define communication.
Communication is the exchange of information, ideas, or feelings between individuals or groups
through verbal, non-verbal, or written means to create shared understanding and build
relationships. (5 marks)
,ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
Euro-Western definitions of communication often focus on the transmission of messages from
sender to receiver in a linear, individualistic, and objective manner. In contrast, African
definitions emphasise a communal, participatory process rooted in interconnectedness, harmony,
and collective understanding, where the community context shapes meaning. (5 marks)
iii. Now, reflect on the definition that you have provided, and whether your definition
aligns with Euro-Western, Africo-centric, or any other thinking. Justify your answer.
My definition aligns more closely with an Afrocentric perspective because it highlights the
creation of shared understanding and the building of relationships, which are central to the
African view of communication as a relational and collective process. Rather than viewing
communication as a mere transfer of information, my definition acknowledges its role in
fostering community and social cohesion. (5 marks)
QUESTION 1.1: Communication in Euro-Western vs African Perspectives
i. In approximately 30 words, briefly define communication.
Communication is the process of exchanging information, ideas, and feelings through verbal,
non-verbal, or written means, aiming to create shared understanding between individuals,
groups, or communities.
(5 marks)
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions.
, Euro-Western perspectives typically define communication as a linear process focused on the
transmission of messages from sender to receiver. It emphasizes clarity, individual expression,
and often prioritizes written over oral forms.
In contrast, African definitions of communication are communal and holistic. They emphasize
oral traditions, participation, interdependence, and the role of cultural values. Communication is
viewed as a relational and continuous process embedded in community life and guided by
Ubuntu principles.
(5 marks)
iii. Now, reflect on the definition that you have provided, and whether your definition
aligns with Euro-Western, Africo-centric, or any other thinking. Justify your answer.
My definition leans toward a hybrid view, incorporating both Euro-Western and Africo-centric
perspectives. While it includes the structured exchange of messages (a Euro-Western trait), it
also acknowledges emotional and communal understanding, which aligns with African thought. I
value communication as a tool not only for information exchange but for building relationships
and fostering unity—key aspects of the African worldview influenced by Ubuntu.
1.1 The concept of communication is evolving
i. In approximately 30 words, briefly define communication. (5)
Communication is the process of exchanging information, ideas, or feelings between individuals
or groups through verbal, non-verbal, or written means to achieve mutual understanding and
shared meaning.
ii. Discuss the difference between Euro-Western definitions of communication versus
African definitions. (5)
Euro-Western definitions often focus on individual expression, clarity, and linear information
transfer. In contrast, African perspectives emphasise communal relationships, holistic context,
storytelling, and the co-construction of meaning within a collective cultural framework.
iii. Reflect on the definition you provided and whether it aligns with Euro-Western, Africo-
centric, or other thinking. Justify your answer. (5)
