DMI COURSE EXAM QS TO REVIEW
WITH CORRECT ANSWERS
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - CORRECT ANSWERS ✅✅ -most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and
format that you are going to use, the theme, the date and the time the post is to be
published. What elements are you missing (2) - CORRECT ANSWERS ✅✅ -The
platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step. -
CORRECT ANSWERS ✅✅ -1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
What research phase activities can help develop insights to guide your strategic
direction? - CORRECT ANSWERS ✅✅ -Observing how people talk about your brand,
category, or industry on social media
and
Utilizing your existing data on existing channels to make decisions
What are the key elements to consider when establishing a creative strategy? -
CORRECT ANSWERS ✅✅ -Ideas and Activations
What strategy document can be used to help determine how paid advertising is
implemented over a specific period of time? - CORRECT ANSWERS ✅✅ -Media Plan
When an ad enters a Google Ads bid auction, what factors help determine the order in
which it is served? - CORRECT ANSWERS ✅✅ -max CPC bid of competitors and
estimated CTR
, what does criteo do - CORRECT ANSWERS ✅✅ -shows consumers ads for products
they have recently viewed on the advertiser's website (dynamic remarketing)
what does tubemogul do - CORRECT ANSWERS ✅✅ -uses audience profiles and
aggregates video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad? - CORRECT ANSWERS ✅✅ -728x90
You are monitoring the performance of a display campaign using Google Ads and you
want to use the 'Modify columns' feature to customize the metrics that are available.
What column do you need to customize to add Clicks, Cost, and Avg. CPM to your
campaign report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions - CORRECT ANSWERS ✅✅ -Performance
You need to gather data on the metrics and goals you have selected to evaluate the
effectiveness of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
3. SEMRush
4. Google Analytics - CORRECT ANSWERS ✅✅ -Google Analytics
A GIF is most effective at which stage in the buyer's journey? - CORRECT ANSWERS
✅✅ -Awareness
Retargeting is most effective at which stage in the buyers journey? - CORRECT
ANSWERS ✅✅ -Conversion
A blog is most effective at which stage in the buyers journey - CORRECT ANSWERS
✅✅ -Interest
Webinars are most effective at which stage in the buyers journey - CORRECT
ANSWERS ✅✅ -Consideration
Your campaign budget for Q2 has been decreased but management still expect you to
increase the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community? (2) - CORRECT
ANSWERS ✅✅ -- Join social platform groups relevant to your business
- Use hashtags in posts to increase discoverability
Digital marketers can use social media platforms for their promotional and marketing
campaigns.
WITH CORRECT ANSWERS
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - CORRECT ANSWERS ✅✅ -most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and
format that you are going to use, the theme, the date and the time the post is to be
published. What elements are you missing (2) - CORRECT ANSWERS ✅✅ -The
platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step. -
CORRECT ANSWERS ✅✅ -1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
What research phase activities can help develop insights to guide your strategic
direction? - CORRECT ANSWERS ✅✅ -Observing how people talk about your brand,
category, or industry on social media
and
Utilizing your existing data on existing channels to make decisions
What are the key elements to consider when establishing a creative strategy? -
CORRECT ANSWERS ✅✅ -Ideas and Activations
What strategy document can be used to help determine how paid advertising is
implemented over a specific period of time? - CORRECT ANSWERS ✅✅ -Media Plan
When an ad enters a Google Ads bid auction, what factors help determine the order in
which it is served? - CORRECT ANSWERS ✅✅ -max CPC bid of competitors and
estimated CTR
, what does criteo do - CORRECT ANSWERS ✅✅ -shows consumers ads for products
they have recently viewed on the advertiser's website (dynamic remarketing)
what does tubemogul do - CORRECT ANSWERS ✅✅ -uses audience profiles and
aggregates video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad? - CORRECT ANSWERS ✅✅ -728x90
You are monitoring the performance of a display campaign using Google Ads and you
want to use the 'Modify columns' feature to customize the metrics that are available.
What column do you need to customize to add Clicks, Cost, and Avg. CPM to your
campaign report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions - CORRECT ANSWERS ✅✅ -Performance
You need to gather data on the metrics and goals you have selected to evaluate the
effectiveness of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
3. SEMRush
4. Google Analytics - CORRECT ANSWERS ✅✅ -Google Analytics
A GIF is most effective at which stage in the buyer's journey? - CORRECT ANSWERS
✅✅ -Awareness
Retargeting is most effective at which stage in the buyers journey? - CORRECT
ANSWERS ✅✅ -Conversion
A blog is most effective at which stage in the buyers journey - CORRECT ANSWERS
✅✅ -Interest
Webinars are most effective at which stage in the buyers journey - CORRECT
ANSWERS ✅✅ -Consideration
Your campaign budget for Q2 has been decreased but management still expect you to
increase the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community? (2) - CORRECT
ANSWERS ✅✅ -- Join social platform groups relevant to your business
- Use hashtags in posts to increase discoverability
Digital marketers can use social media platforms for their promotional and marketing
campaigns.
