Personification - Answers A type of imagery in which non-human objects, animals or ideas are given
human characteristics.
Imperative (verb) - Answers Command word
Anthroporphism - Answers Applying human characteristics to an animal (the opposite is objectification).
Technical language/jargon - Answers This is subject-specific lexis, used to demonstrate a high level of
intelligence or knowledge. May be used to intentionally overwhelm reader or impress well-educated
audience.
Metaphor - Answers A comparison made without using 'like' or 'as'.
Inclusive Pronouns - Answers These, such as 'you' and 'we', link the reader and audience together. They
create feelings of warmth and empathy and subtly coerce the reader into feeling they agree with the
author's viewpoint or are at risk from the dangers the author points out.
Simile - Answers A comparison using 'like' or 'as' to create a vivid image.
Analogy - Answers This is similar to a simile - something is compared to something else IN ORDER to
prove a point about the first thing. E.g. 'Not implementing electoral reform would be like handcuffing
people and confiscating their ballots before they entered the polling station
Onomatopoeia - Answers The sounds of words to express or underline their meaning, sensory imagery.
It adds realism and may help create better imagery in a situation hence making events more credible.
Anecdote - Answers This is a past story or even an 'urban legend' that someone uses to demonstrate an
occurrence; it can also be used to create an emotive reaction. For example describing a tragic story
about a family in a house fire is far more emotive than an objective statistic than the numbers per year
dying in fires.
Pathetic fallacy/ambivalence - Answers A writer tries to make the surroundings reflect moods and
feelings in the situation. Furthermore the ambiance of a scene, surrounding sounds and senses, are
important in reflecting mood.
Alliteration - Answers The repetition of the same sounds usually at the beginning of words. Consider the
sounds, vowels/consonants and word lengths used - is it short or long? Are the sounds harsh or soft?
What TONE is the author attempting to create?
Assonance - Answers The repetition of vowel sounds in a series of words. It is similar to alliteration.
Persons - Answers 1st person = I/we (subjective).
2nd person = you (see direct address).