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COM1512 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE 21 May 2025; 100% correct solutions and explanations.

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COM1512 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE 21 May 2025; 100% correct solutions and explanations. 2. QUESTION 1: DISRUPTION AND COMMUNICATION LU1 [25] Rework the answers that you have completed for Assignment 01 and submit the polished version. We have repeated the questions below. 1.1 The concept of communication is evolving. There is a difference in the conceptualisation of communication from a Euro-Western perspective versus an African perspective, so, therefore, reflect on these two differences. i. In approximately 30 words, briefly define communication. (5) ii. Discuss the difference between Euro-Western definitions of communication versus African definitions. (5) iii. Now, reflect on the definition that you have provided, and whether your definition aligns with Euro-Western, Africo-centric, or any other thinking. Justify your answer. (5) 1.2 Apart from communication being the centre of this module, we have another important concept, namely disruption. i. Define and discuss the concept of disruption (5) ii. Provide a descriptive example of disruption (5) 2.1. Mark allocation for Q1 MARK ALLOCATION FOR QUESTION 1 Q # TASK DESCRIPTION MARKS Q1.1. i. Definition of communication The student defines communication logically and in a theoretically sound way. 5 ii. Difference between Euro-Western and African definitions The student differentiates between Euro-Western definitions of communication versus African definitions. 5 iii. Reflection, alignment, and substantiation of the chosen definition The student provides an explanation that describes why they have defined communication in that way. 5 Q.1.2. i. Define and discuss disruption The student defines disruption logically and in a theoretically sound way and provides a sound discussion to substantiate their response that shows their understanding of the concept. 5

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, COM1512 Assignment 3 (COMPLETE ANSWERS)
2025 - DUE 21 May 2025; 100% correct solutions and
explanations.
UNIQUE NO 202754

Table of Contents
1. Question 1: Disruption and Communication
1.1 Communication
i. Definition of Communication
ii. Difference between Euro-Western and African
Definitions of Communication
iii. Reflection and Alignment
1.2 Disruption
i. Define and Discuss the Concept of Disruption
ii. Descriptive Example of Disruption
2. Question 2: Social Media Communications and Global
Elections 2024
2.1 Hashtag Identification and Description
2.2 Hashtag as Communication and Disruption
2.3 Shadow-Banning
3. Question 3: Disruptive Innovations, Social and Cognitive
Dissonance
o COVID-19 and Organisational Disruption and

Dissonance
o Theories of Cognitive and Social Dissonance

o Disruptive Innovations at South African Airways

(SAA)
o Social and Cognitive Dissonance at SAA

o Neo’s Experience of Social and Cognitive Dissonance

4. References

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