SSM Exam 1 2025 Questions and
Answers
Top-Down context deals with: - ANSWER✔✔-an establish code that dictates to some
extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more
important than ethics. - ANSWER✔✔-False
(T/F) the term filming is often used to refer to a great variety of digital video capture,
regardless of whether it is for a brief tv news story or amateur video. - ANSWER✔✔-
True
(T/F) An inductive approach would move from basic formal qualities of an event to the
general picture ie from specific to big picture. - ANSWER✔✔-True
According to communication theorists Marshall McLuhan (1964) does the medium
influence the shaping of the message? - ANSWER✔✔-yes, to a great extent
What is meant by "medium"? - ANSWER✔✔-means of communicating a story: film,
web, radio
COPYRIGHT © 2025 ALL RIGHTS RESERVED
Answers
Top-Down context deals with: - ANSWER✔✔-an establish code that dictates to some
extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more
important than ethics. - ANSWER✔✔-False
(T/F) the term filming is often used to refer to a great variety of digital video capture,
regardless of whether it is for a brief tv news story or amateur video. - ANSWER✔✔-
True
(T/F) An inductive approach would move from basic formal qualities of an event to the
general picture ie from specific to big picture. - ANSWER✔✔-True
According to communication theorists Marshall McLuhan (1964) does the medium
influence the shaping of the message? - ANSWER✔✔-yes, to a great extent
What is meant by "medium"? - ANSWER✔✔-means of communicating a story: film,
web, radio
COPYRIGHT © 2025 ALL RIGHTS RESERVED
