©EVERLY 2025 ALL RIGHTS RESERVED
WGU Digital Marketing Science - D378
Exam Questions And Answers 100% Pass
Steps in Consideration (Buyers Journey) - ANS Search, Email, Social Media Ads, Paid Content,
Blogs, Video
Steps in Purchase (Buyers Journey) - ANS App Purchase, Store Purchase, Online Purchase
Steps in Advocacy (Buyers Journey) - ANS Forums, Social Media Mentions, Surveys, Reviews,
Testimonials
Steps in Loyalty (Buyers Journey) - ANS Customer Support, Rewards Program,
Newsletter/Blog Subsciber
Steps in Awareness(Buyers Journey) - ANS PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV,
Word of Mouth
Marketing Iterative Process - ANS Plan, Do, Check, Act
Purpose of Buyers Journey - ANS Analyzing the buyer's journey helps companies understand
the touchpoints at which buyers engage, making it possible to tailor those touchpoints to better
engage buyers throughout the journey.
, ©EVERLY 2025 ALL RIGHTS RESERVED
Purpose of Buyer Personas - ANS Buyer personas, also referred to as customer personas,
help marketers clearly define specific customer segments by creating fictionalized, but reality-
based, profiles of typical customers in a segment.
Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy? - ANS Understanding the competitive environment and how to utilize
available resources
Which stage of a digital marketing strategy involves launching campaigns and engaging
customers through social media? - ANS Execute
Which two actions are a part of the measuring stage of building a digital marketing strategy? -
ANS Analyzing website traffic, Calculating return on investment (ROI)
(T/F) In the research stage of developing a digital marketing plan, search engine optimization
(SEO) audits are necessary due to changes in algorithms. - ANS True
Which question does an organization's mission statement answer? - ANS What is the
organization's reason for existence?
How is click-through rate (CTR) calculated? - ANS Clicks/impressions
Which organization oversees companies' messages to potential customers to evaluate the
legitimacy of the information? - ANS The National Advertising Review Board
Which moral obligation to the customer is compromised by including the features? -
ANS Duty of beneficence
Which stage of a digital marketing strategy asks, "Where are we now?" - ANS Research
, ©EVERLY 2025 ALL RIGHTS RESERVED
Which stage of digital marketing strategy development is characterized by updating the
marketing channel mix and budget? - ANS Analyze and adjust
What is a marketer's duty to avoid harming consumers known as? - ANS Nonmaleficence
What should a marketer consider in addition to demographics when defining the target
audience? - ANS Consumer intent
Which type of influencer uses their platform primarily as a means to effect global change? -
ANS The activist
In a conversion funnel, the longer a consumer stays in the funnel, the more likely they are to
get lost and lose interest in the product. - ANS False
Which role do demographics play in social media marketing? - ANS They help companies
select the appropriate platform and curate content to reach target audiences.
How has social media marketing changed traditional sales funnel models? - ANS It has
broadened consumers' selection of brands as they move through the sales cycle and has
pushed them to evaluate satisfaction after purchase.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into short-
term, trending conversations. - ANS True
What is an advantage of switching channels when addressing consumer complaints via social
media? - ANS It allows for a more detailed response and personalized attention.
How do algorithms affect the reach of a company's social media marketing campaigns? -
ANS They show consumers content from companies they have interacted with in the past.
WGU Digital Marketing Science - D378
Exam Questions And Answers 100% Pass
Steps in Consideration (Buyers Journey) - ANS Search, Email, Social Media Ads, Paid Content,
Blogs, Video
Steps in Purchase (Buyers Journey) - ANS App Purchase, Store Purchase, Online Purchase
Steps in Advocacy (Buyers Journey) - ANS Forums, Social Media Mentions, Surveys, Reviews,
Testimonials
Steps in Loyalty (Buyers Journey) - ANS Customer Support, Rewards Program,
Newsletter/Blog Subsciber
Steps in Awareness(Buyers Journey) - ANS PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV,
Word of Mouth
Marketing Iterative Process - ANS Plan, Do, Check, Act
Purpose of Buyers Journey - ANS Analyzing the buyer's journey helps companies understand
the touchpoints at which buyers engage, making it possible to tailor those touchpoints to better
engage buyers throughout the journey.
, ©EVERLY 2025 ALL RIGHTS RESERVED
Purpose of Buyer Personas - ANS Buyer personas, also referred to as customer personas,
help marketers clearly define specific customer segments by creating fictionalized, but reality-
based, profiles of typical customers in a segment.
Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy? - ANS Understanding the competitive environment and how to utilize
available resources
Which stage of a digital marketing strategy involves launching campaigns and engaging
customers through social media? - ANS Execute
Which two actions are a part of the measuring stage of building a digital marketing strategy? -
ANS Analyzing website traffic, Calculating return on investment (ROI)
(T/F) In the research stage of developing a digital marketing plan, search engine optimization
(SEO) audits are necessary due to changes in algorithms. - ANS True
Which question does an organization's mission statement answer? - ANS What is the
organization's reason for existence?
How is click-through rate (CTR) calculated? - ANS Clicks/impressions
Which organization oversees companies' messages to potential customers to evaluate the
legitimacy of the information? - ANS The National Advertising Review Board
Which moral obligation to the customer is compromised by including the features? -
ANS Duty of beneficence
Which stage of a digital marketing strategy asks, "Where are we now?" - ANS Research
, ©EVERLY 2025 ALL RIGHTS RESERVED
Which stage of digital marketing strategy development is characterized by updating the
marketing channel mix and budget? - ANS Analyze and adjust
What is a marketer's duty to avoid harming consumers known as? - ANS Nonmaleficence
What should a marketer consider in addition to demographics when defining the target
audience? - ANS Consumer intent
Which type of influencer uses their platform primarily as a means to effect global change? -
ANS The activist
In a conversion funnel, the longer a consumer stays in the funnel, the more likely they are to
get lost and lose interest in the product. - ANS False
Which role do demographics play in social media marketing? - ANS They help companies
select the appropriate platform and curate content to reach target audiences.
How has social media marketing changed traditional sales funnel models? - ANS It has
broadened consumers' selection of brands as they move through the sales cycle and has
pushed them to evaluate satisfaction after purchase.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into short-
term, trending conversations. - ANS True
What is an advantage of switching channels when addressing consumer complaints via social
media? - ANS It allows for a more detailed response and personalized attention.
How do algorithms affect the reach of a company's social media marketing campaigns? -
ANS They show consumers content from companies they have interacted with in the past.
