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ETP3701 Assignment 4 Semester 1 Memo | Due 22 May 2025

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ETP3701 Assignment 4 Semester 1 Memo | Due 22 May 2025

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ETP3701
Assignment 4
Semester 1
Memo | Due 22
May 2025
NO PLAGIARISM

[DATE]
[COMPANY NAME]
[Company address]

, Exam (elaborations)
ETP3701 Assignment 4 Semester 1 Memo |
Due 22 May 2025
 Course
 Entrepreneurship IIIA (ETP3701)
Institution

 University Of South Africa (Unisa)
 Book
 Entrepreneurship

ETP3701 Assignment 4 Semester 1 Memo | Due 22 May 2025. All questions
fully answered.

Using the case study above and textbook, write an essay discussing the
following questions: 1.1 Relating to Sibanyoni’s story, discuss 12
characteristics and success factors of entrepreneurs. Also indicate how each
of these characteristics applies to you and how will they help you to become
a successful entrepreneur (24)

Entrepreneurial Characteristics and Success Factors: Lessons from Sibanyoni’s Story

Entrepreneurship plays a vital role in economic development, especially in emerging markets
like South Africa. The story of Sibanyoni highlights how ordinary individuals can overcome
adversity and achieve business success through certain key characteristics and behaviours. This
essay discusses twelve entrepreneurial characteristics and success factors, linking them to
Sibanyoni’s journey and reflecting on how each trait applies to me personally and will help me
succeed as an entrepreneur.

1. Passion
Sibanyoni pursued his business with strong enthusiasm despite the risks involved.
Personal reflection: I am deeply passionate about creating innovative solutions,
especially in digital content and education. This passion motivates me to work hard and
continuously improve my ideas.
2. Resilience
Sibanyoni overcame many setbacks, including financial difficulties and lack of support.
Personal reflection: I have learned to bounce back from academic and personal
challenges. This resilience will help me face the ups and downs of running a business.
3. Vision
Sibanyoni had a clear vision of what he wanted to achieve with his venture.
Personal reflection: I have a long-term vision of building a platform that supports student
learning and peer-to-peer content sharing. This vision guides my daily actions and
decisions.
4. Risk-taking
Sibanyoni took calculated risks, such as leaving formal employment to focus on his

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