AIPMM - CPM PRACTICE EXAM
QUESTIONS & ANSWERS 100% Solved
intangibility
inseparability
variability
perishability - ANSWER -Nature and characteristic of a service
Product
Price
Promotion
Place - ANSWER -What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANSWER -What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - ANSWER -What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - ANSWER -What are the steps of NPD? (Phases)
Market Penetration - ANSWER -What is the strategy for existing market/existing
product? (Ansoff's Growth Matrix)
Product Development - ANSWER -What is the strategy for existing market/new
product? (Ansoff's Growth Matrix)
Market Development - ANSWER -What is the strategy for NEW market/existing
product? (Ansoff's Growth Matrix)
Diversification - ANSWER -What is the strategy for new market/new product? (Ansoff's
Growth Matrix)
, Introduction - ANSWER -Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - ANSWER -Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - ANSWER -Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - ANSWER -Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - ANSWER -Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - ANSWER -Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - ANSWER -What are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - ANSWER -What are the 3 special lifecyles?
QUESTIONS & ANSWERS 100% Solved
intangibility
inseparability
variability
perishability - ANSWER -Nature and characteristic of a service
Product
Price
Promotion
Place - ANSWER -What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANSWER -What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - ANSWER -What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - ANSWER -What are the steps of NPD? (Phases)
Market Penetration - ANSWER -What is the strategy for existing market/existing
product? (Ansoff's Growth Matrix)
Product Development - ANSWER -What is the strategy for existing market/new
product? (Ansoff's Growth Matrix)
Market Development - ANSWER -What is the strategy for NEW market/existing
product? (Ansoff's Growth Matrix)
Diversification - ANSWER -What is the strategy for new market/new product? (Ansoff's
Growth Matrix)
, Introduction - ANSWER -Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - ANSWER -Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - ANSWER -Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - ANSWER -Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - ANSWER -Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - ANSWER -Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - ANSWER -What are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - ANSWER -What are the 3 special lifecyles?
