MKT 3413 Exam 2 Questions and Correct Answers Graded A 2025

MKT 3413



MKT 3413 Exam 2 Questions and
Correct Answers Graded A 2025
The research design is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem. - Correct Ans-TRUE


A type of research design that has as its primary objective the provision of insights into
and comprehension of the problem situation confronting the researcher is called
conclusive research. - Correct Ans-FALSE


Exploratory research is research conducted to gain ideas and insight into the problem
confronting the management or the researcher. - Correct Ans-TRUE


Conclusive research should be used when management realizes a problem exists but
does not yet understand why. - Correct Ans-FALSE


Conclusive research is conducted on a small and nonrepresentative sample, so the
findings should be regarded as tentative and should be used as building blocks for
further research. - Correct Ans-FALSE


Research designed to assist the decision-maker in determining, evaluating, and selecting
the best course of action in a given situation is called subjective research. - Correct Ans-
FALSE


Conclusive research is based on the assumption that the researcher has an accurate
understanding of the problem at hand. - Correct Ans-TRUE




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According to the text, the objective of exploratory research is to test specific hypotheses
and examine specific relationships. - Correct Ans-FALSE


Exploratory research is typically more formal and structured than conclusive research. -
Correct Ans-FALSE


The objective of causal research is discovery of ideas and insights. - Correct Ans-FALSE


A characteristic of descriptive research is that it is often the front end of total research. -
Correct Ans-FALSE


Descriptive research is a type of exploratory research that has as its major objective the
description of something — usually market characteristics or functions. - Correct Ans-
FALSE


A cause-and-effect study is a major type of descriptive study. - Correct Ans-FALSE


A type of research design involving the one-time collection of information from any
given sample of population elements is called longitudinal design. - Correct Ans-FALSE


Cross-sectional design is a type of research design involving a fixed sample of population
elements that is measured repeatedly. - Correct Ans-FALSE


According to the text, a longitudinal design provides a series of pictures, which track the
changes that take place over time. - Correct Ans-TRUE


A panel consists of a sample of respondents, generally households that have agreed to
provide information over an extended period. - Correct Ans-TRUE


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Causal research is a type of conclusive research whose major objective is to obtain
evidence regarding cause-and-effect relationships. - Correct Ans-TRUE


According to the text, the main method of causal research is a panel. - Correct Ans-FALSE


When little is known about the problem situation, it is desirable to begin with
descriptive research. - Correct Ans-FALSE


Social media can be appropriate for conducting exploratory and descriptive research but
not causal research. - Correct Ans-FALSE


Secondary data is data originated by the researcher for the specific purpose of
addressing the research problem. - Correct Ans-FALSE


Primary data represents any data that have already been collected for purposes other
than the problem at hand. - Correct Ans-FALSE


According to the text, the collection process of secondary data is rapid and easy
compared to the collection process of primary data. - Correct Ans-TRUE


Compared to the collection cost of primary data, secondary data is more expensive. -
Correct Ans-FALSE


As compared to primary data, secondary data are collected rapidly and easily, at a
relatively low cost, and in a short time. - Correct Ans-TRUE


According to the text, a basic rule of research is to examine secondary data first. -
Correct Ans-TRUE


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The value of secondary data is typically limited by their degree of fit with the current
research problem and by concerns regarding data accuracy. - Correct Ans-TRUE


The research design specifications or the methodology used to collect secondary data
should be examined to identify sources of bias. - Correct Ans-TRUE


Availability is mentioned in the text as a primary criterion for evaluating secondary data.
- Correct Ans-FALSE


An overall indication of the dependability of the data may be obtained by examining the
cost of the source. - Correct Ans-FALSE


External data is data that originates outside of the client organization. - Correct Ans-
TRUE


Accounting records, sales reports, and internal experts are typical sources of internal
secondary data. - Correct Ans-TRUE


Data mining is marketing that involves using powerful computers with advanced
statistical and other software to analyze large databases to discover hidden patterns in
the data. - Correct Ans-TRUE


CRM databases can be analyzed in terms of a customer's activity over the life of the
business relationship. - Correct Ans-TRUE


External sources may be broadly classified as general business/non-government data,
government data, or syndicated data. - Correct Ans-TRUE




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