MKT 3413
MKT 3413 Exam 2 Study Questions with
Verified Solutions 2025 Graded A+
Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents
actually washed their hands and face with the bar in a test area before responding to a
survey falls under which of the following categories?
A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) mail interviews - Correct Ans-D.
A structured questionnaire is given to a sample of a population and is designed to elicit
specific information from respondents when using the ________.
A) focus group method
B) exploratory method
C) survey method
D) sampling method
E) motivation elicitation technique - Correct Ans-C.
According to the text, which of the following types of questions does NOT apply to
survey research?
A) questions regarding behavior
B) questions regarding attitudes
C) questions regarding lifestyle characteristics
D) questions regarding observational research
E) questions regarding motivations - Correct Ans-D.
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,MKT 3413
Which of the following is NOT an advantage of using the survey method?
A) ease of use
B) reliability
C) cost
D) validity
E) All are advantages. - Correct Ans-A.
Use of a formal questionnaire that presents questions in a prearranged order is called
________.
A) exploratory data collection
B) structured data collection
C) randomized data collection
D) hypothetical data collection
E) pre-arranged data collection - Correct Ans-B.
Which of the following is NOT recognized as a classification for the various methods of
collecting survey data?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - Correct Ans-C.
The method of interviewing that is one of the most popular in the United States for
collecting survey data is the ________.
A) Internet interview
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,MKT 3413
B) mail interview
C) telephone interview
D) mall intercept interview
E) in-home personal interview - Correct Ans-A.
Which of the following methods of collecting survey data is the least popular in the
United States?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - Correct Ans-B.
Which of the following statements is NOT correct about computer-assisted telephone
interviewing (CATI)?
A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the
data-collection process, coding questionnaires and entering the data into the computer,
are eliminated.
C) The CATI software cannot perform skip patterns.
D) Interim and update reports on data collection or results can be provided almost
instantaneously. - Correct Ans-C.
A list of the disadvantages of telephone interviewing would include which of the
following?
A) Questioning is restricted to the spoken word.
B) Interviewers cannot use physical stimuli such as visual illustrations or product
demonstrations.
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, MKT 3413
C) Personal rapport and commitment are difficult to establish.
D) Respondents are less tolerant of lengthy interviews.
E) all of the above - Correct Ans-E.
________ is the ability of the survey mode to reach the units specified in the sample
effectively and efficiently.
A) Social desirability
B) Interviewer bias
C) Nonresponse bias
D) Efficiency effect
E) Sample control - Correct Ans-E.
The percentage of the total attempted interviews that are completed is referred to as
________.
A) sample control
B) response rate
C) social desirability
D) interviewer bias
E) cooperation rate - Correct Ans-B.
Which of the following is NOT a category of personal interviewing methods?
A) mail panel
B) in-home
C) mall intercept
D) computer-assisted
E) All of the above are categories of personal interviewing. - Correct Ans-A.
4|Page
MKT 3413 Exam 2 Study Questions with
Verified Solutions 2025 Graded A+
Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents
actually washed their hands and face with the bar in a test area before responding to a
survey falls under which of the following categories?
A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) mail interviews - Correct Ans-D.
A structured questionnaire is given to a sample of a population and is designed to elicit
specific information from respondents when using the ________.
A) focus group method
B) exploratory method
C) survey method
D) sampling method
E) motivation elicitation technique - Correct Ans-C.
According to the text, which of the following types of questions does NOT apply to
survey research?
A) questions regarding behavior
B) questions regarding attitudes
C) questions regarding lifestyle characteristics
D) questions regarding observational research
E) questions regarding motivations - Correct Ans-D.
1|Page
,MKT 3413
Which of the following is NOT an advantage of using the survey method?
A) ease of use
B) reliability
C) cost
D) validity
E) All are advantages. - Correct Ans-A.
Use of a formal questionnaire that presents questions in a prearranged order is called
________.
A) exploratory data collection
B) structured data collection
C) randomized data collection
D) hypothetical data collection
E) pre-arranged data collection - Correct Ans-B.
Which of the following is NOT recognized as a classification for the various methods of
collecting survey data?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - Correct Ans-C.
The method of interviewing that is one of the most popular in the United States for
collecting survey data is the ________.
A) Internet interview
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,MKT 3413
B) mail interview
C) telephone interview
D) mall intercept interview
E) in-home personal interview - Correct Ans-A.
Which of the following methods of collecting survey data is the least popular in the
United States?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - Correct Ans-B.
Which of the following statements is NOT correct about computer-assisted telephone
interviewing (CATI)?
A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the
data-collection process, coding questionnaires and entering the data into the computer,
are eliminated.
C) The CATI software cannot perform skip patterns.
D) Interim and update reports on data collection or results can be provided almost
instantaneously. - Correct Ans-C.
A list of the disadvantages of telephone interviewing would include which of the
following?
A) Questioning is restricted to the spoken word.
B) Interviewers cannot use physical stimuli such as visual illustrations or product
demonstrations.
3|Page
, MKT 3413
C) Personal rapport and commitment are difficult to establish.
D) Respondents are less tolerant of lengthy interviews.
E) all of the above - Correct Ans-E.
________ is the ability of the survey mode to reach the units specified in the sample
effectively and efficiently.
A) Social desirability
B) Interviewer bias
C) Nonresponse bias
D) Efficiency effect
E) Sample control - Correct Ans-E.
The percentage of the total attempted interviews that are completed is referred to as
________.
A) sample control
B) response rate
C) social desirability
D) interviewer bias
E) cooperation rate - Correct Ans-B.
Which of the following is NOT a category of personal interviewing methods?
A) mail panel
B) in-home
C) mall intercept
D) computer-assisted
E) All of the above are categories of personal interviewing. - Correct Ans-A.
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