MKT 3413 FINAL EXAM
MKT 3413 Final Exam Study Guide
Questions with Correct Answers 2025
Marketing research involves all of the following regarding information EXCEPT ________.
A) identification
B) collection
C) analysis
D) manipulation
E) dissemination - Correct Ans-Manipulation
Which of the following statements is most TRUE about marketing research?
A) Marketing research follows an unpredictable path.
B) Marketing research is systematic.
C) Marketing research cannot be planned.
D) All of the answer selections are FALSE.
E) A and C are both true. - Correct Ans-Marketing research is systematic.
Which of the following statements is most FALSE about marketing research?
A) Marketing research follows a predictable path.
B) Marketing research is systematic.
C) Marketing research is planned.
D) Marketing research leads to automatic decisions.
E) All of the answer selections are FALSE. - Correct Ans-Marketing research leads to
automatic decisions.
1|Page
,MKT 3413 FINAL EXAM
________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future. - Correct Ans-
Problem-identification
Which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is facing?
A) problem solving
B) problem manipulation
C) problem correction
D) problem identification
E) problem exception - Correct Ans-problem identification
Problem-identification research is typically used to address all of the following topics
EXCEPT ________.
A) market share
B) short-range forecasting
C) long-range forecasting
D) pricing
E) market potential - Correct Ans-pricing
Which of the following is the more common of the forms of research and is undertaken
by virtually all marketing firms?
A) problem-solving research
B) problem-identification research
C) problem-manipulation research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
2|Page
,MKT 3413 FINAL EXAM
According to the text, ________ is typically used to assess the environment and
diagnose problems.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
Research undertaken to help solve specific marketing problems is called ________.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-solving research
Research undertaken to identify marketing problems is called ________.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
All of the following are examples of topics typically addressed by problem-solving
research EXCEPT ________.
A) segmentation
3|Page
, MKT 3413 FINAL EXAM
B) product
C) promotion
D) market share
E) pricing - Correct Ans-market share
All of the following are examples of topics typically addressed by problem-solving
research EXCEPT ________.
A) segmentation
B) product
C) market potential
D) market share
E) C and D - Correct Ans-C and D
Which of the following is NOT a step in the marketing research process?
A) problem definition
B) problem correction
C) research design formulation
D) report generation and presentation
E) data preparation and analysis - Correct Ans-problem correction
Which of the following is NOT a step in the marketing research process?
A) problem correction
B) fieldwork
C) research design formulation
D) report generation and presentation
E) data preparation and analysis - Correct Ans-problem correction
4|Page
MKT 3413 Final Exam Study Guide
Questions with Correct Answers 2025
Marketing research involves all of the following regarding information EXCEPT ________.
A) identification
B) collection
C) analysis
D) manipulation
E) dissemination - Correct Ans-Manipulation
Which of the following statements is most TRUE about marketing research?
A) Marketing research follows an unpredictable path.
B) Marketing research is systematic.
C) Marketing research cannot be planned.
D) All of the answer selections are FALSE.
E) A and C are both true. - Correct Ans-Marketing research is systematic.
Which of the following statements is most FALSE about marketing research?
A) Marketing research follows a predictable path.
B) Marketing research is systematic.
C) Marketing research is planned.
D) Marketing research leads to automatic decisions.
E) All of the answer selections are FALSE. - Correct Ans-Marketing research leads to
automatic decisions.
1|Page
,MKT 3413 FINAL EXAM
________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future. - Correct Ans-
Problem-identification
Which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is facing?
A) problem solving
B) problem manipulation
C) problem correction
D) problem identification
E) problem exception - Correct Ans-problem identification
Problem-identification research is typically used to address all of the following topics
EXCEPT ________.
A) market share
B) short-range forecasting
C) long-range forecasting
D) pricing
E) market potential - Correct Ans-pricing
Which of the following is the more common of the forms of research and is undertaken
by virtually all marketing firms?
A) problem-solving research
B) problem-identification research
C) problem-manipulation research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
2|Page
,MKT 3413 FINAL EXAM
According to the text, ________ is typically used to assess the environment and
diagnose problems.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
Research undertaken to help solve specific marketing problems is called ________.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-solving research
Research undertaken to identify marketing problems is called ________.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception - Correct Ans-problem-identification research
All of the following are examples of topics typically addressed by problem-solving
research EXCEPT ________.
A) segmentation
3|Page
, MKT 3413 FINAL EXAM
B) product
C) promotion
D) market share
E) pricing - Correct Ans-market share
All of the following are examples of topics typically addressed by problem-solving
research EXCEPT ________.
A) segmentation
B) product
C) market potential
D) market share
E) C and D - Correct Ans-C and D
Which of the following is NOT a step in the marketing research process?
A) problem definition
B) problem correction
C) research design formulation
D) report generation and presentation
E) data preparation and analysis - Correct Ans-problem correction
Which of the following is NOT a step in the marketing research process?
A) problem correction
B) fieldwork
C) research design formulation
D) report generation and presentation
E) data preparation and analysis - Correct Ans-problem correction
4|Page
