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SMAD 203 Exam 1 Questions And Answers
100% Pass
What does Krug mean by "Dont Make me Think." (4) - ANS - no questions, mental chatter, or
errors
- website should be self-explanatory
- users should not have to use any effort
- pages that are confusing will turn customers away
Define "self-evident" in relation to Krug's first law of usability. - ANS Self-evidence on a
website is like good lighting in store- it just makes everything better
What is a convention? Why is it important to use conventions? - ANS - A reoccuring symbol
that is universally understood
ex: a red octagon
- Conventions make websites easier to navigate.
Ex: underlined text means hyperlink
F pattern - ANS Users' eyes start scanning the page on the left-hand edge of design for a
keyword or point of interest.
- when something interesting is found, they read the line horizontally
, ©EVERLY 2025 ALL RIGHTS RESERVED
- loses effectiveness after first few rows
Z pattern - ANS Users scan across the top left to right, then back to left and repeat
throughout the page.
- ideal for sites that are centered around info points and calls to action
points of z pattern - ANS 1- logo
2- secondary call to action
3- related info or strong visual element leading to point 4
4- primary call to action
What is a persona? Why should you use them? - ANS reliable and realistic representations of
your key audience segments for reference.
Elements of a persona (5) - ANS 1- photo
2- name
3- belonging to some kind of description
4- quote to summarize who they are
5- having a goal:
- what they are trying to accomplish, what needs would be met by the site/app
Best practices in assembling groups of users to interview or observe for user research - ANS -
how many people you ask is most important
- AT LEAST 5
- dont make subjects too niche, its okay if you stray a little bit from your persona, in order to hit
a wider range of potential site users
SMAD 203 Exam 1 Questions And Answers
100% Pass
What does Krug mean by "Dont Make me Think." (4) - ANS - no questions, mental chatter, or
errors
- website should be self-explanatory
- users should not have to use any effort
- pages that are confusing will turn customers away
Define "self-evident" in relation to Krug's first law of usability. - ANS Self-evidence on a
website is like good lighting in store- it just makes everything better
What is a convention? Why is it important to use conventions? - ANS - A reoccuring symbol
that is universally understood
ex: a red octagon
- Conventions make websites easier to navigate.
Ex: underlined text means hyperlink
F pattern - ANS Users' eyes start scanning the page on the left-hand edge of design for a
keyword or point of interest.
- when something interesting is found, they read the line horizontally
, ©EVERLY 2025 ALL RIGHTS RESERVED
- loses effectiveness after first few rows
Z pattern - ANS Users scan across the top left to right, then back to left and repeat
throughout the page.
- ideal for sites that are centered around info points and calls to action
points of z pattern - ANS 1- logo
2- secondary call to action
3- related info or strong visual element leading to point 4
4- primary call to action
What is a persona? Why should you use them? - ANS reliable and realistic representations of
your key audience segments for reference.
Elements of a persona (5) - ANS 1- photo
2- name
3- belonging to some kind of description
4- quote to summarize who they are
5- having a goal:
- what they are trying to accomplish, what needs would be met by the site/app
Best practices in assembling groups of users to interview or observe for user research - ANS -
how many people you ask is most important
- AT LEAST 5
- dont make subjects too niche, its okay if you stray a little bit from your persona, in order to hit
a wider range of potential site users
