iGCSE Business Studies- Marketing Exam
Questions And Answers 100% Pass
Product - ANS the right goods and services
Price - ANS at the right price
place - ANS where or how customers want to be able to buy
promotion - ANS by providing the right sort of encouragement
Market segmentation - ANS age, gender, social class, location, culture and religions
mass marketing - ANS seeking to the widest audience
niche marketing - ANS seeking to a targeted audience
primary research - ANS collecting data yourself via a survey or questionnaire
advantages of primary research - ANS up-to-date
relevant to the product