Instructor’s Manual ll
ExploringStrategy l
Text and Cases
ll ll ll
Twelfth edition ll
Richard
lWhittington
Patrick Regnér
ll ll ll
Duncan Angwin
ll ll
Gerry Johnson
ll ll ll ll
Kevan Scholes
ll ll
, Contents
Chapter ll 1 Introducing ll strategy 23
Part l l I THE ll STRATEGIC ll POSITION 31
Chapter ll 2 Macro-environment l l analysis 32
Chapter ll 3 Industry ll and l l sector ll analysis 41
Chapter ll 4 Resources l l and ll capabilities ll analysis 56
Chapter ll 5 Stakeholders l l and ll governance 71
Chapter ll 6 History l l and ll culture 80
Part l l II STRATEGIC l l CHOICES 92
Chapter ll 7 Business ll strategy l l and ll models 93
Chapter ll 8 Corporate ll strategy 105
Chapter ll 9 International ll strategy 125
Chapter ll 10 Entrepreneurship ll and ll innovation 136
Chapter ll 11 Mergers, l l acquisitions ll and l l alliances 145
Part l l III STRATEGY ll IN ll ACTION 156
Chapter ll 12 Evaluating ll strategies 157
Chapter ll 13 Strategy l l development l l processes 170
Chapter ll 14 Organising l l and ll strategy 183
Chapter ll 15 Leadership l l and l l strategic ll change 190
Chapter ll 16 The ll practice l l of l l strategy 198
Case llTeaching llNotes
Glastonbury: ll from ll hippy ll weekend l l to llinternational ll festival 209
The l l global ll pharmaceutical ll industry: ll harnessing l l the ll whirlwind 214
Siemens llA: llexploring llthe llfuture 220
Relocation, llRelocation, llRelocation: llevolving llstrategies llto lldeal llwith llshifting llshopping
patterns llat llVision llExpress 225
Ricoh llCanada llInc. 241
H&M l l in l l fast l l fashion: ll continued l l success? 250
The ll Formula l l 1 l l Constructors 261
‘Access ll to ll Healthcare’: l l integrating l l a l l CSR l l programme llin l l Coloplast 268
Manchester llUnited llFC: llstruggling llto llcompete llwith llEurope’s llelite llclubs 275
2
© llPearson lEducation llLimited
ll2020
,Adnams ll – l l A l l Local ll Company 299
‘Dare llto llknow’: llThe llintegration llof llUniversité llParis-Dauphine llwith llParis llSciences llet
Lettres ll(PSL) llUniversity 308
Ryanair: l l the ll low l l fares l l airline l l – ll new l l directions? 313
Multi-sided llplatform llcompetition llin llthe llvideo llgame llindustry 343
Megabrew: l l creating l l an l l undisputed l l global llbrewing l l champion? 347
AirAsia l l and l l the l l Tune l l Group: ll diversifying llacross l l industries 356
Severstal: lla lljourney llfrom llgrowth llto llconsolidation ll within llthe llsteel llindustry 362
Indian l l Premier ll League: l l glitz, l l glamour lland l l globalisation 370
Handelsbanken ll – l l banking l l done l l differently 374
Caitec: llA llChinese llBusiness llin llAfrica 378
Going llfor lla llRide: llEntrepreneurial llJourneys llin llthe llon-demand lltransportation llsector 386
Leadership l l at ll Apple l l Inc 392
Has llTeva llbeen llsaved? llResponding llto llchallenges lland llproblems llin llgeneric llpharmaceuticals
400
Managing llM&A: llElekta’s llacquistion llof llNeuromag 403
CRH llplc: ll Optimising llvalue llthrough ll corporate llstrategy 409
Counterstrategy: llresisting llthe llMexican llnarco-trafficking llbusiness 417
Oak llTree llInn: llGrowth llchallenges llfacing lla llfamily-run lltourism llbusiness 427
Strategic ll planning ll at l l King l l Faisal l l Hospital ll and l l Research l l Centre l l Saudi l l Arabia
435
Mormor l l Magda’s ll ice l l cream l l – ll can l l you l l be l l hot l l in l l alcool l l market? 445
Emmaus: llthe llfounder llas lla llresource? 450
Siemens l l B: l l ‘making l l real l l what ll matters’ 459
Cultivating lla llrich llharvest llat llOrchard 468
Strategy llWork llin llDörr lloch llPortbolaget ll– llHow llopen llcan llyou llbe? 473
In ll the ll boardroom llat l l HomeCo 480
3
© llPearson lEducation llLimited
ll2020
, 1. Introduction
Exploring l l Strategy l l represents l l one l l of l l the l l most l l comprehensive l l packages ll of
l l material l l and l l support llfor l l teachers l l and l l students l l of l l strategy. l l The
l l following l l materials l l and l l assistance l l are l l now l l available:
• The lltext l l with llimproved l l design l l and l l layout l l to llassist l l readers l l –
l l including l l objectives l l for l l each llpart llof ll the llbook lland llchapter lllearning
lloutcomes, llconcept lldefinitions, llchapter llsummaries, lladditional ll reading lland llmuch
llmore.
• Over l l seventy l l illustrations l l and l l fifteen l l Thinking l l Differently
l l sections, l l each l l including llquestions llto ll facilitate lltheir lluse llas llmini llcases
llor llclass lldiscussions.
• Sixteen l l end-of-chapter l l case l l examples l l with l l specific l l relevance l l to l l the
l l content l l of l l the l l chapter lland l l with llquestions llrelating llto llthe l l major
l l learning llissues l l in llthe llchapter.
• End-of-chapter l l l lwork l l assignments, l l l l which l l provide l l further ll
l l opportunities l l for l l student l l assessment, lladditional l l work l l orself-
assessment.
• Thirty llcase llstudies ll(text lland llcases llversion llonly) lltogether llwith llcomprehensive
llteaching llnotes ll(in llthis llmanual lland llon llthe llwebsite). llThe llcase ll collection ll contains
lla llrich llmixture llof llmaterial, llincluding l l long l l and l l short l l cases l l from l l many
l l different l l sectors l l and l l different l l countries.
• A l l number l l of l l ‘classic l l cases’ l l from l l past l l editions l l (where l l they l l are l l not
l l carried l l forward l l into llthe lltwelfth l l edition llbut llare llstill lluseful llto lltutors lland
llstudents).
• The llStrategy llExperience llsimulation llgives llstudents llhands-on llexperience llof
llstrategic llanalysis lland l l decision l l making. l l The l l simulation l l can l l be l l used
l l by l l individual l l students, l l or l l as l l part l l of l l a ll wider ll classroomexercise.
For l l students:
• Revision llaids l l (flashcards, l l key l l concepts ll and l l glossary l l (in llsix l l languages))
• Multiple-choice l l questions, ll work l l assignments l l and l l grade l l book
• Help l l with llcase llstudies l l (web l l links, l l FT l l articles ll and ll advice ll on llanalysing
l l cases).
4
© llPearson lEducation llLimited
ll2020
ExploringStrategy l
Text and Cases
ll ll ll
Twelfth edition ll
Richard
lWhittington
Patrick Regnér
ll ll ll
Duncan Angwin
ll ll
Gerry Johnson
ll ll ll ll
Kevan Scholes
ll ll
, Contents
Chapter ll 1 Introducing ll strategy 23
Part l l I THE ll STRATEGIC ll POSITION 31
Chapter ll 2 Macro-environment l l analysis 32
Chapter ll 3 Industry ll and l l sector ll analysis 41
Chapter ll 4 Resources l l and ll capabilities ll analysis 56
Chapter ll 5 Stakeholders l l and ll governance 71
Chapter ll 6 History l l and ll culture 80
Part l l II STRATEGIC l l CHOICES 92
Chapter ll 7 Business ll strategy l l and ll models 93
Chapter ll 8 Corporate ll strategy 105
Chapter ll 9 International ll strategy 125
Chapter ll 10 Entrepreneurship ll and ll innovation 136
Chapter ll 11 Mergers, l l acquisitions ll and l l alliances 145
Part l l III STRATEGY ll IN ll ACTION 156
Chapter ll 12 Evaluating ll strategies 157
Chapter ll 13 Strategy l l development l l processes 170
Chapter ll 14 Organising l l and ll strategy 183
Chapter ll 15 Leadership l l and l l strategic ll change 190
Chapter ll 16 The ll practice l l of l l strategy 198
Case llTeaching llNotes
Glastonbury: ll from ll hippy ll weekend l l to llinternational ll festival 209
The l l global ll pharmaceutical ll industry: ll harnessing l l the ll whirlwind 214
Siemens llA: llexploring llthe llfuture 220
Relocation, llRelocation, llRelocation: llevolving llstrategies llto lldeal llwith llshifting llshopping
patterns llat llVision llExpress 225
Ricoh llCanada llInc. 241
H&M l l in l l fast l l fashion: ll continued l l success? 250
The ll Formula l l 1 l l Constructors 261
‘Access ll to ll Healthcare’: l l integrating l l a l l CSR l l programme llin l l Coloplast 268
Manchester llUnited llFC: llstruggling llto llcompete llwith llEurope’s llelite llclubs 275
2
© llPearson lEducation llLimited
ll2020
,Adnams ll – l l A l l Local ll Company 299
‘Dare llto llknow’: llThe llintegration llof llUniversité llParis-Dauphine llwith llParis llSciences llet
Lettres ll(PSL) llUniversity 308
Ryanair: l l the ll low l l fares l l airline l l – ll new l l directions? 313
Multi-sided llplatform llcompetition llin llthe llvideo llgame llindustry 343
Megabrew: l l creating l l an l l undisputed l l global llbrewing l l champion? 347
AirAsia l l and l l the l l Tune l l Group: ll diversifying llacross l l industries 356
Severstal: lla lljourney llfrom llgrowth llto llconsolidation ll within llthe llsteel llindustry 362
Indian l l Premier ll League: l l glitz, l l glamour lland l l globalisation 370
Handelsbanken ll – l l banking l l done l l differently 374
Caitec: llA llChinese llBusiness llin llAfrica 378
Going llfor lla llRide: llEntrepreneurial llJourneys llin llthe llon-demand lltransportation llsector 386
Leadership l l at ll Apple l l Inc 392
Has llTeva llbeen llsaved? llResponding llto llchallenges lland llproblems llin llgeneric llpharmaceuticals
400
Managing llM&A: llElekta’s llacquistion llof llNeuromag 403
CRH llplc: ll Optimising llvalue llthrough ll corporate llstrategy 409
Counterstrategy: llresisting llthe llMexican llnarco-trafficking llbusiness 417
Oak llTree llInn: llGrowth llchallenges llfacing lla llfamily-run lltourism llbusiness 427
Strategic ll planning ll at l l King l l Faisal l l Hospital ll and l l Research l l Centre l l Saudi l l Arabia
435
Mormor l l Magda’s ll ice l l cream l l – ll can l l you l l be l l hot l l in l l alcool l l market? 445
Emmaus: llthe llfounder llas lla llresource? 450
Siemens l l B: l l ‘making l l real l l what ll matters’ 459
Cultivating lla llrich llharvest llat llOrchard 468
Strategy llWork llin llDörr lloch llPortbolaget ll– llHow llopen llcan llyou llbe? 473
In ll the ll boardroom llat l l HomeCo 480
3
© llPearson lEducation llLimited
ll2020
, 1. Introduction
Exploring l l Strategy l l represents l l one l l of l l the l l most l l comprehensive l l packages ll of
l l material l l and l l support llfor l l teachers l l and l l students l l of l l strategy. l l The
l l following l l materials l l and l l assistance l l are l l now l l available:
• The lltext l l with llimproved l l design l l and l l layout l l to llassist l l readers l l –
l l including l l objectives l l for l l each llpart llof ll the llbook lland llchapter lllearning
lloutcomes, llconcept lldefinitions, llchapter llsummaries, lladditional ll reading lland llmuch
llmore.
• Over l l seventy l l illustrations l l and l l fifteen l l Thinking l l Differently
l l sections, l l each l l including llquestions llto ll facilitate lltheir lluse llas llmini llcases
llor llclass lldiscussions.
• Sixteen l l end-of-chapter l l case l l examples l l with l l specific l l relevance l l to l l the
l l content l l of l l the l l chapter lland l l with llquestions llrelating llto llthe l l major
l l learning llissues l l in llthe llchapter.
• End-of-chapter l l l lwork l l assignments, l l l l which l l provide l l further ll
l l opportunities l l for l l student l l assessment, lladditional l l work l l orself-
assessment.
• Thirty llcase llstudies ll(text lland llcases llversion llonly) lltogether llwith llcomprehensive
llteaching llnotes ll(in llthis llmanual lland llon llthe llwebsite). llThe llcase ll collection ll contains
lla llrich llmixture llof llmaterial, llincluding l l long l l and l l short l l cases l l from l l many
l l different l l sectors l l and l l different l l countries.
• A l l number l l of l l ‘classic l l cases’ l l from l l past l l editions l l (where l l they l l are l l not
l l carried l l forward l l into llthe lltwelfth l l edition llbut llare llstill lluseful llto lltutors lland
llstudents).
• The llStrategy llExperience llsimulation llgives llstudents llhands-on llexperience llof
llstrategic llanalysis lland l l decision l l making. l l The l l simulation l l can l l be l l used
l l by l l individual l l students, l l or l l as l l part l l of l l a ll wider ll classroomexercise.
For l l students:
• Revision llaids l l (flashcards, l l key l l concepts ll and l l glossary l l (in llsix l l languages))
• Multiple-choice l l questions, ll work l l assignments l l and l l grade l l book
• Help l l with llcase llstudies l l (web l l links, l l FT l l articles ll and ll advice ll on llanalysing
l l cases).
4
© llPearson lEducation llLimited
ll2020
