1
For Educational Use Only – Do Not Submit As-Is
MKT 205 Project
First & Last Name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, 2
For Educational Use Only – Do Not Submit As-Is
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Laura Healthconscious, 34
DEMOGRAPHICS
Location: Laura lives in a suburban area near a large Midwestern city in a comfortable single-
family home.
Marital Status: Laura is married and has two children, aged 6 and 9.
Occupation and Income: Laura works as a school administrator and her household income is
around $85,000 annually.
Education Level: Laura holds a master’s degree in education.
PSYCHOGRAPHICS
Hobbies and Interests: Laura enjoys yoga, fitness training, hiking, and cooking nutritious meals
for her family.
Wants and Preferences: Laura wants convenient, healthy snacks that offer the taste and
satisfaction of chocolate without the associated guilt. She prefers natural, organic, and eco-
friendly products, often seeking out certifications like non-GMO and sustainably sourced.
Personal and Professional Goals: Laura’s personal goals include maintaining a balanced diet,
supporting her physical and mental wellness, and setting a healthy example for her children.
Professionally, she aims to excel in her role as a school administrator, balancing her career with
her commitment to a healthy lifestyle.
Shopping Habits and Preferences: Laura enjoys online shopping for its convenience but also
likes browsing health food stores and specialty shops that carry high-quality, natural products.
She looks for products with clean ingredients, health benefits, and eco-friendly packaging.
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
For Educational Use Only – Do Not Submit As-Is
MKT 205 Project
First & Last Name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, 2
For Educational Use Only – Do Not Submit As-Is
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Laura Healthconscious, 34
DEMOGRAPHICS
Location: Laura lives in a suburban area near a large Midwestern city in a comfortable single-
family home.
Marital Status: Laura is married and has two children, aged 6 and 9.
Occupation and Income: Laura works as a school administrator and her household income is
around $85,000 annually.
Education Level: Laura holds a master’s degree in education.
PSYCHOGRAPHICS
Hobbies and Interests: Laura enjoys yoga, fitness training, hiking, and cooking nutritious meals
for her family.
Wants and Preferences: Laura wants convenient, healthy snacks that offer the taste and
satisfaction of chocolate without the associated guilt. She prefers natural, organic, and eco-
friendly products, often seeking out certifications like non-GMO and sustainably sourced.
Personal and Professional Goals: Laura’s personal goals include maintaining a balanced diet,
supporting her physical and mental wellness, and setting a healthy example for her children.
Professionally, she aims to excel in her role as a school administrator, balancing her career with
her commitment to a healthy lifestyle.
Shopping Habits and Preferences: Laura enjoys online shopping for its convenience but also
likes browsing health food stores and specialty shops that carry high-quality, natural products.
She looks for products with clean ingredients, health benefits, and eco-friendly packaging.
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
