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AIS3703 Assignment 3 Memo | Due 16 May 2025

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AIS3703 Assignment 3 Memo | Due 16 May 2025. All questions fully answered. Question 1 1. One of the characteristics of a fully-fledged librarian is to perform reference works. Explain the concept reference librarians and further discuss the cornerstones of the reference work.Question 2 2. Mphile’s community is located in a remote rural area experiencing poverty. Most of the residents in the community are unaware of how to register for a child support grant, how to apply for agricultural cooperation funds, and other vital information that could improve their lives. Essentially, the community members have been facing difficulties in accessing fundamental information that could enhance their lives. Thabiso, a concerned community member, goes to the library to seek potential solutions to his community's issues. As the librarian in charge, you suggest establishing a community outreach resource centre to assist Mphile. i. Help Mphile understand the concept of community outreach resource centre. ii. Discuss, with examples, the steps to follow when developing this outreach centre. Question 3 3. Alex goes to the library to get the librarian's guidance on his assignment. The librarian chooses to provide user advice to help Alex tackle and finish her assignment accurately. Based on the provided scenario: i. Define the term user advice. ii. Discuss the steps involved in the design of a user advisory programme

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, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT

 Question 1

1. One of the characteristics of a fully-fledged librarian is to perform reference works. Explain
the concept reference librarians and further discuss the cornerstones of the reference work.

Introduction and Background
The professional practice of librarianship is deeply rooted in the commitment to serve users by
connecting them with information. Historically, libraries have evolved from mere repositories of
knowledge to dynamic service-oriented institutions that focus on making information both accessible
and usable. While the preservation of records remains important, modern libraries are increasingly
concerned with actively facilitating the use of information in ways that are meaningful to users. At
the heart of this evolution lies the librarian, whose role has expanded beyond custodianship to that of
an active mediator between information and those seeking it. This user-centered shift in focus
reflects a broader change in library philosophy—from passive service to proactive
engagement—requiring librarians to understand and adapt to the needs, habits, and expectations of
diverse user groups. Whether situated in a public, academic, or special library, the librarian must
constantly evaluate and improve services to ensure they remain relevant and effective. Central to
these services is the guidance provided to users, which encompasses activities such as information
provision, user education, advisory support, bibliotherapy, and outreach, forming the backbone of
what is commonly referred to as public service in the library context. Within this landscape,
reference work holds a pivotal position, embodying the library’s commitment to personal assistance
and direct user engagement.

The Concept of the Reference Librarian
The term "reference librarian" refers to a professional who serves as a vital link between users in
need of information and the sources where that information can be found. While there are various
titles within the profession—such as subject librarian, information specialist, or information
scientist—the reference librarian plays a distinct and essential role in the delivery of personalized
information services. These professionals are responsible for more than simply directing users to
books or resources. They actively assist users in formulating questions, identifying appropriate
sources, and navigating both print and digital information environments.

At the core of a reference librarian’s work is the role of intermediary or facilitator, helping users
access the knowledge they seek in ways that are accurate, timely, and relevant. This requires not only
a deep familiarity with information resources but also the ability to interpret and anticipate user
needs, often guiding users toward information they might not have been able to locate on their own.
Reference librarians are called upon to assist a wide variety of users—from students conducting
academic research to members of the public needing assistance with practical information, such as
legal documents or health resources.

The development of reference services can be traced back to the late nineteenth century, when the
concept of personalized assistance first began to gain traction. In the years following World War II, a
surge in information production, increased specialization across disciplines, and the rise of digital
technology further reshaped the landscape of reference work. These developments expanded the role
of the reference librarian to include expertise in digital search tools, online databases, and remote
services. Despite these changes in format and delivery, the fundamental principle of offering
individualized help has remained central to the profession.

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