MHR 423 EXAM QUESTIONS WITH 100% CORRECT ANSWERS| LATEST UPDATE 100% VERIFIED
What was the Pepsi challenge pepsi had people try to unlabeled cups and say which one
they preferred and more people chose pepsi
describe vertical integration forward in the bottling industry when coke bought a bunch of
the bottling industry and consolidated them
what is the value chain & and the five forces - why bad for bottlers and good for concentrate
producers? substitute - low
only other option is fountain soda
new entrant - low
rivalry - low
can sell different brands but not direct competition
supplier- high
the concentrate producers have the edge
Barneys RBV model assumptions VRIN test
valuable, rare, inimitable, nonsustainable
value chain used for managing a firm's whole portfolio of capabilities and deciding which
should be maintained and developed or outsourced
primary vs support activity primary activities are completed in order to produce sell and
distribute products or services in order to create value for customers
support activities that firms complete in order to support the work being done to sell products
or services
, example of primary activities inbound logistics, operations, outbound logistics, marketing
and sales, service
example of support activities organizational infrastructure, human resource management,
technological development, procurement
capability an integrated set of resources that enables the firm to undertake a productive
activity
these are developed over time
ex: Fedex package delivery
core competencies capabilities that are VRIN and thus serve as a source of competitive
advantage for a firm over its rivals
Pros and Cons to outsourcing noncore activities can be outsourced and others should not
especially if they are a sustained competitive advantage
pros
it is usually cheaper
can be better quality if the company specializes in it
may facilitate long-term cost and quality advantages by enabling the firm to focus its resources
cons
concerns about cost or quality, proprietary information maybe don't want to share, ethics
differentiation core competencies can lead to above-average profits by imparting
products/services with characteristics that customers value and will pay a premium for
What was the Pepsi challenge pepsi had people try to unlabeled cups and say which one
they preferred and more people chose pepsi
describe vertical integration forward in the bottling industry when coke bought a bunch of
the bottling industry and consolidated them
what is the value chain & and the five forces - why bad for bottlers and good for concentrate
producers? substitute - low
only other option is fountain soda
new entrant - low
rivalry - low
can sell different brands but not direct competition
supplier- high
the concentrate producers have the edge
Barneys RBV model assumptions VRIN test
valuable, rare, inimitable, nonsustainable
value chain used for managing a firm's whole portfolio of capabilities and deciding which
should be maintained and developed or outsourced
primary vs support activity primary activities are completed in order to produce sell and
distribute products or services in order to create value for customers
support activities that firms complete in order to support the work being done to sell products
or services
, example of primary activities inbound logistics, operations, outbound logistics, marketing
and sales, service
example of support activities organizational infrastructure, human resource management,
technological development, procurement
capability an integrated set of resources that enables the firm to undertake a productive
activity
these are developed over time
ex: Fedex package delivery
core competencies capabilities that are VRIN and thus serve as a source of competitive
advantage for a firm over its rivals
Pros and Cons to outsourcing noncore activities can be outsourced and others should not
especially if they are a sustained competitive advantage
pros
it is usually cheaper
can be better quality if the company specializes in it
may facilitate long-term cost and quality advantages by enabling the firm to focus its resources
cons
concerns about cost or quality, proprietary information maybe don't want to share, ethics
differentiation core competencies can lead to above-average profits by imparting
products/services with characteristics that customers value and will pay a premium for
